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Strategy Briefing

Corporate Strategies in Health and Wellness: Part 2 – Focus – Emerging Markets

53 pages, Jan 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

High growth is the hallmark of emerging economies. This report identifies the most successful strategies for health and wellness companies wishing to operate in these markets, which, owing to the rapidly increasing incidence of chronic disease, are not so different from developed markets in terms of consumer concerns. For HW players to succeed, however, in-depth local knowledge is vital. This report follows on from Corporate Strategies in Health And Wellness – Focus: Developed Markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Emerging markets expected to account for 49% of health and wellness sales by 2019

While growth in developed health and wellness markets plateaus, growth in emerging markets is gathering pace and set to account for 49% of sales in 2019, up from just 28% in 2002. This growth is being driven by several factors, including rising disposable incomes and a rocketing incidence of chronic disease.

Naturally healthy and fortified functional products drive growth

Naturally healthy is the most popular category in both emerging and developed markets. Fortified/functional products find it much easier to justify their premium prices compared to organic, which remains niche. Food intolerance products, also a niche category so far, are starting to find an audience.

Emerging and developed markets benefit from synergies

While developed markets serve as test beds for sophisticated health and wellness products that will soon be in demand in emerging economies, the latter are rich picking grounds for the next generation of superfoods and health and wellness ingredients, as was the case with stevia, quinoa and chia seeds, which originated from Latin America.

Power of locality

Local players are becoming increasingly important, particularly in emerging markets, where many domestic companies are driving growth. No one company features among the winning brands in both developed and emerging markets. Local players are adept at leveraging their advantages in terms of knowing their local consumer base’s taste preferences and health concerns, as well as the local retail network.

If you cannot beat them, buy them

Global players need local knowledge to gain a firm foothold in emerging markets, while small local players can benefit greatly from strategic partnerships forged with large companies.

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Introduction

Scope

Objectives of global briefing

Key findings

Overview

Why enter health and wellness?

Health and wellness outperforms conventional products in 2014

Emerging markets: HW beverages particularly dynamic

Emerging markets driving overall HW growth

Rising obesity in emerging markets a major concern

Obesity: From the problem of the rich to the problem of the poor

Number of overweight and o bese grows faster in emerging markets

overview

Naturally healthy and fortified/functional drive HW in emerging markets

Competitive E nvironment

The global HW market is fragmented

Competitive Environment

Health and wellness company rankings: Coca-Cola stays on top

Top companies find growth in emerging markets

TCCC in emerging markets : Cola carbonates lead and perform well

Nestlé’s performance in emerging countries is also strong

Nestlé leads in emerging markets but domestic players rank high

Emerging markets

2013 winning brands: Developed vs emerging markets

2013 losing brands: Developed vs emerging markets

Wellness Strategies

Wellness strategies: What role does HW play?

Power of locality offers opportunity for greater M&A activity

Red Bull China’s supply chain utilised to grow Vita Coco in China

It would be a mistake to neglect HW in emerging markets

Health important to most consumers

Leading categories which may contain lucrative acquisition targets

Opportunities in Emerging Markets

Emerging markets lead rise in annual disposable income

Emerging markets lead growth and provide NPD synergies

HW sales in Latin America approach US$100 billion in 2014

Rising food intolerance a boon for Latin America’s domestic players

Who’s winning the weight management battle in Latin America?

Development of weight management in 2014: US versus India

Opportunity for weight management in India as diabetes rises

Asia Pacific: The rise of domestic players taking the global stage

NH and FF key categories to target in Middle East and Africa

Outlook

Emerging markets will continue to drive HW growth

Asia Pacific to generate most growth globally

Emerging markets to make invaluable contributions to global HW

Focus: Brazil – governments can make it harder for HW companies

H W has global appeal as growth in spend stems from all regions

Where next ? Identifying emerging market opportunities in HW

Appendix

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

Why buy this report?

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Megatrends

Strategy Briefing

Corporate Strategies in Health and Wellness: Part 2 – Focus – Emerging Markets

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Emerging markets expected to account for 49% of health and wellness sales by 2019

Naturally healthy and fortified functional products drive growth

Emerging and developed markets benefit from synergies

Power of locality

If you cannot beat them, buy them

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

Overview

Why enter health and wellness?

Health and wellness outperforms conventional products in 2014

Emerging markets: HW beverages particularly dynamic

Emerging markets driving overall HW growth

Rising obesity in emerging markets a major concern

Obesity: From the problem of the rich to the problem of the poor

Number of overweight and o bese grows faster in emerging markets

overview

Naturally healthy and fortified/functional drive HW in emerging markets

Competitive E nvironment

The global HW market is fragmented

Competitive Environment

Health and wellness company rankings: Coca-Cola stays on top

Top companies find growth in emerging markets

TCCC in emerging markets : Cola carbonates lead and perform well

Nestlé’s performance in emerging countries is also strong

Nestlé leads in emerging markets but domestic players rank high

Emerging markets

2013 winning brands: Developed vs emerging markets

2013 losing brands: Developed vs emerging markets

Wellness Strategies

Wellness strategies: What role does HW play?

Power of locality offers opportunity for greater M&A activity

Red Bull China’s supply chain utilised to grow Vita Coco in China

It would be a mistake to neglect HW in emerging markets

Health important to most consumers

Leading categories which may contain lucrative acquisition targets

Opportunities in Emerging Markets

Emerging markets lead rise in annual disposable income

Emerging markets lead growth and provide NPD synergies

HW sales in Latin America approach US$100 billion in 2014

Rising food intolerance a boon for Latin America’s domestic players

Who’s winning the weight management battle in Latin America?

Development of weight management in 2014: US versus India

Opportunity for weight management in India as diabetes rises

Asia Pacific: The rise of domestic players taking the global stage

NH and FF key categories to target in Middle East and Africa

Outlook

Emerging markets will continue to drive HW growth

Asia Pacific to generate most growth globally

Emerging markets to make invaluable contributions to global HW

Focus: Brazil – governments can make it harder for HW companies

H W has global appeal as growth in spend stems from all regions

Where next ? Identifying emerging market opportunities in HW

Appendix

Report terminology

Report parameters: 54 health and wellness countries covered

Health and wellness category definitions

Health and wellness product coverage

Why buy this report?

Want to find out more about this report?

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