Cotton Wool/Buds/Pads in Algeria

TRENDS

Cotton wool/buds/pads benefited from rising disposable income levels and an expanding mid-income group during the review period, enabling more consumers to afford these products. Growth was also supported by urbanisation, with this trend not only offering consumers easy to access to a range of cotton wool/buds/pads but also encouraging a stronger focus on hygiene and grooming. Consumers became more focused on preventing the spread of germs, with this encouraging the use of cotton wool/buds/pads in baby care and wound care. In addition, a growing focus on looking good encouraged more women in particular to adopt a skin care regime, with this often including the use of cotton wool/buds/pads for the application of products such as toner.

COMPETITIVE LANDSCAPE

Socothyd was the clear leader in cotton wool/buds/pads throughout the review period and accounted for 41% value share in 2014. This domestic company benefits from offering low prices and also has wide distribution via independent small grocers, modern grocery retailers and health and beauty specialist retailers. Its products are also regarded as offering good quality and thus attract many price-sensitive low- to mid-income consumers.

PROSPECTS

Cotton wool/buds/pads is expected to attract a growing number of consumers in the forecast period. Low-income consumers will become better able to afford these products as disposable income levels rise. Urban consumers will meanwhile be increasingly focused on hygiene as cities become increasingly crowded and dirty, with this encouraging the use of cotton wool/buds/pads in areas such as wound care and baby care. A growing interest in skin care is also expected to encourage the use of these products, particularly pads, among women.

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