Executive Summary

Aug 2015
TRENDS

Cotton wool/buds/pads experienced a current value growth of 3% in 2014, while volume growth slightly fell at a negative 1%. Value growth slowed slightly in comparison to previous years, while volume declined at a slower pace. Value growth can be explained by changes in price over a one-year period and changes in packaging as companies continue to promote smaller packages which are more convenient but often priced a few times higher than buying the same product in bulk.

COMPETITIVE LANDSCAPE

McPherson’s Consumer Products’ Swisspers brand recently introduced a new Organic Swisspers product range. Organic rounds are made with virgin staple fibre, which means the products are considerably softer. Raw materials for the Swisspers Organic Cotton range comes from a cooperative of small family-owned farms that are regularly inspected for the purity of air, food supplies, water and soil quality to ensure the highest standard of organic material.

PROSPECTS

Cotton wool/buds/pads is not expected to experience strong growth over the forecast period. The CAGR for the five-year period is expected to be a negative 1% in both volume and value terms at constant 2014 prices. While cotton wool/buds/pads products are daily necessities, facial wipes products are viewed as more convenient products for make-up removal. With an increasing range of alternative products in other categories, it is unlikely that consumers will start using more cotton wool/buds/pads.

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Cotton Wool/Buds/Pads in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cotton Wool/Buds/Pads in Australia?
  • What are the major brands in Australia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019