Cotton wool/buds/pads experienced a current value growth of 3% in 2014, while volume growth slightly fell at a negative 1%. Value growth slowed slightly in comparison to previous years, while volume declined at a slower pace. Value growth can be explained by changes in price over a one-year period and changes in packaging as companies continue to promote smaller packages which are more convenient but often priced a few times higher than buying the same product in bulk.
McPherson’s Consumer Products’ Swisspers brand recently introduced a new Organic Swisspers product range. Organic rounds are made with virgin staple fibre, which means the products are considerably softer. Raw materials for the Swisspers Organic Cotton range comes from a cooperative of small family-owned farms that are regularly inspected for the purity of air, food supplies, water and soil quality to ensure the highest standard of organic material.
Cotton wool/buds/pads is not expected to experience strong growth over the forecast period. The CAGR for the five-year period is expected to be a negative 1% in both volume and value terms at constant 2014 prices. While cotton wool/buds/pads products are daily necessities, facial wipes products are viewed as more convenient products for make-up removal. With an increasing range of alternative products in other categories, it is unlikely that consumers will start using more cotton wool/buds/pads.
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This industry report originates from Passport, our Tissue and Hygiene market research database.