Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Austria

Jun 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads was influenced by two distinct factors in 2014. Firstly, cotton wool/buds/pads is perceived as a commodity that is affordable to a relatively wide consumer base. As a result, these products are purchased on a regular basis and consumers tend to stock products at home. This supported volume sales of cotton wool/buds/pads, which rose by 2% in 2014.

COMPETITIVE LANDSCAPE

Lohmann & Rauscher maintained its leading position in cotton wool/buds/pads in 2014, accounting for 48% of value sales. The company primarily profits from the performance of its leading brand Bellawa. In addition to Bellawa, the company also markets the brands Gloria and Rauscher. While Bellawa comprises cotton wool, cotton buds and cotton pads, Gloria and Rauscher are only active in cotton wool. Meanwhile, Bellawa benefits from being widely present through leading supermarkets and hypermarkets, as well as health and beauty specialist retailers across Austria.

PROSPECTS

Cotton wool/buds/pads is expected to post a 2% value CAGR at constant 2014 prices over the forecast period, representing a stronger performance than that seen over the review period. Products in this category are expected to continue to profit from being seen as a commodity that is bought on a regular basis and that is affordable to a wide consumer base.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Austria?
What are the major brands in Austria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Austria

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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