Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Belarus

16 pages, Aug 2015

US$990

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Executive Summary

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TRENDS

Products within cotton wool/buds/pads are standardised across the majority of manufacturers, with the differences being mainly in terms of pack sizes. To promote brands and to increase sales, companies offer a wide variety of pack sizes and pack formats. The development of the category is mainly driven by the development of beauty and personal care products.

COMPETITIVE LANDSCAPE

Cotton wool/buds/pads in Belarus is characterised by fragmentation, as well as dominance by international players; however, TZMO strongly led the category in 2014, and achieved a 27% value share with its brand Bella. The company also recorded the largest increase in value share of one percentage point. In spite of the relatively low consumer awareness of brands and similar offers from all the players within the category, TZMO achieved success due to its wider product range, as well as because of regular discounts and promotions.

PROSPECTS

Sales of cotton wool/buds/pads are set to grow at a CAGR of 4% at constant 2014 prices over the forecast period, while volume sales are set to grow at a CAGR of 2%. Volume growth is expected over the forecast period thanks to further developments within beauty and personal care, with cotton wool/buds/pads being used to remove make-up. Value growth is set to be due partly to expected volume growth, but also due to increasing interest in value-added products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Belarus market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Belarus?
What are the major brands in Belarus?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Belarus

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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