Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Belgium

Apr 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads in Belgium is a mature category with high penetration and usage. As a result, demand for these products was quite stable in 2014 and volume sales were roughly in line with population growth.

COMPETITIVE LANDSCAPE

The competitive environment in cotton wool/buds/pads in Belgium remained highly polarised at the end of the review period. On the one hand, SCA Hygiene Products maintained the leading position in the category in 2014 with a 35% value share. On the other hand, a high number of chained grocery retailers gained a stronger presence through their private label products.

PROSPECTS

Cotton wool/buds/pads is a category of products which are likely to remain essential commodities for the majority of Belgium consumers during the forecast period and, in light of the lack of substitute products, volume sales in the category are likely to remain positive for the foreseeable future, with volume growth set to slightly outpace population growth. The increasing consumer interest in low-priced products, however, can be expected to suppress value growth in the category over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Belgium?
What are the major brands in Belgium?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Belgium

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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