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Learn moreApr 2015
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Cotton wool/buds/pads in Belgium is a mature category with high penetration and usage. As a result, demand for these products was quite stable in 2014 and volume sales were roughly in line with population growth.
The competitive environment in cotton wool/buds/pads in Belgium remained highly polarised at the end of the review period. On the one hand, SCA Hygiene Products maintained the leading position in the category in 2014 with a 35% value share. On the other hand, a high number of chained grocery retailers gained a stronger presence through their private label products.
Cotton wool/buds/pads is a category of products which are likely to remain essential commodities for the majority of Belgium consumers during the forecast period and, in light of the lack of substitute products, volume sales in the category are likely to remain positive for the foreseeable future, with volume growth set to slightly outpace population growth. The increasing consumer interest in low-priced products, however, can be expected to suppress value growth in the category over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.