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Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Bolivia

14 pages, May 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads remained underdeveloped in 2014. There was little investment from companies to support the category. Few brands were available and included private imports as well as contraband. Domestic brands do not invest in advertising or promoting their brands. Therefore, the category grows only as a result of increasing demand and increments in unit price.

COMPETITIVE LANDSCAPE

Thais Ltda led cotton wool/buds/pads in Bolivia with 49% of retail value sales in 2014. The company’s brand Johnson’s is very popular in Bolivia and has a longstanding presence in the country. Despite its positioning the company does not support its brand through advertising and relies on distribution. Prices for the brand are high and are among the more expensive in Bolivia. This was reflected in a positive increase in its value share in 2014.

PROSPECTS

Over the forecast period cotton wool/buds/pads is set to post a CAGR of 3% in constant value terms. Growth is set to be driven mainly by moderate increments in unit prices and steady volume growth. This performance is also expected to be influenced by the lack of investment in the growth of the category. Additionally, consumers are likely to continue buying products that are priced lower, and most of the time these are contraband.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Bolivia?
What are the major brands in Bolivia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in Bolivia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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