Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Brazil

24 pages, Mar 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads has a demand that is considered almost inelastic in Brazil, with no seasonal influences or strong fluctuations throughout the year. The main reasons for the purchase of such products are for cosmetic/make-up removal and wound healing purposes, and generally those are not purchased by impulse.

COMPETITIVE LANDSCAPE

Cotton wool/buds/pads in Brazil is concentrated among several players and is constituted by products with a reduced price margin. Top players such as Johnson & Johnson, Cremer and York SA Indústria e Comércio continued to benefit from a wide distribution chain and a stronger acceptance among consumers. Although top players dominate, and since cotton wool/buds/pads has no strong differentiation, several local companies and private label manufacturers have identified opportunities to make its products grow in Brazil by offering a lower price and increase promotion.

PROSPECTS

Sales of cotton wool/buds/pads are expected to register low growth over the forecast period with a value CAGR of 3% at constant 2014 prices. This growth reflects the high maturity of cotton wool/buds/pads in Brazil and the flat demand for cotton products in the country. The expected investments in advertising and new product development for the category are low, and manufacturers will continue to follow consumer demand to gradually increase their production.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Brazil?
What are the major brands in Brazil?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in Brazil

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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