Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Bulgaria

24 pages, Mar 2015

US$990

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Executive Summary

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TRENDS

Medicinal-grade cotton continued to lose popularity in Bulgaria in 2014. The unit price of medicinal and non-medicinal-grade cotton material differs significantly and allows for vast differences in pricing of products. Furthermore, medicinal-grade cotton is normally only found in pharmacies and specialised stores, whilst normal cotton is widely available across retailers, as well as sold in pharmacies. Price is considered an important reason for this ongoing change in consumer preference; however, availability and distribution are also fundamental factors.

COMPETITIVE LANDSCAPE

Medica is the top player in cotton in Bulgaria. The company recorded a 5% decrease in value sales in 2014, despite which it maintained the top position with a 19% retail value share. Palomita was the second largest player in 2014, with a 12% share and a decrease of 2% in value sales. Avans, Mega Disposables, Septona and Agiva are the other substantial competitors in cotton with shares of 10%, 10%, 9% and 8%, respectively.

PROSPECTS

During the forecast period, the sales of medicinal grade cotton products are likely to stabilise. The recent decrease of such products is mostly due to changes in distribution dynamics. Therefore, it is safe to assume that they will not be sustained for longer. Despite this, it is clear that consumers prefer cheaper cotton products whenever presented with a choice, so it is safe to expect a long-term decrease of prices.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Bulgaria?
What are the major brands in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in Bulgaria

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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