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Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Canada

17 pages, Mar 2015

US$990

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Executive Summary

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TRENDS

Consumers generally perceive cotton wool/buds/pads as commodities that have specific, well-defined uses that are largely limited to personal hygiene, grooming and first aid. The category is highly established to the point of being status quo, and with little in the way of innovation or development to stimulate changes in usage or habits, performance is quite stable from year to year. The 1% increase in current value for 2014 was supported by organic factors that closely align to general population growth and increases in related complementary markets of make-up and personal hygiene products. In fact, while complementary products, such as make-up and colour cosmetics, realised higher growth in 2014, rising use of personal wipes captured sales from cotton wool, thereby dampening potential growth for the category.

COMPETITIVE LANDSCAPE

Unilever leads the category in 2014 with a 33% value share with this top ranking position supported by the Q-Tips brand as the single most recognisable consumer brand of cotton wool/bud/pad in the country. The products are used widely for applications ranging from personal care, hygiene, colour make-up and cosmetics to arts and crafts and hobbies. The wide range of uses makes the product almost ubiquitous in most households, while personal care and make-up/cosmetics drives frequent purchases.

PROSPECTS

Cotton wool/buds/pads is expected to record moderate growth over the five years to 2019 at a CAGR of 2% in value sales at constant 2014 prices to reach CAD74 million by 2019. The retail performance will align to general macro and demographic factors in Canada, supported by a moderate rise in housing and population, as product development is not anticipated to play a significant role in driving sales due to the continued commodity status of these products. Cotton wool/buds/pads is perceived by consumers as a generic category, being utility based rather than providing a high amount of added value, and this is not expected to change over the forecast period.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Canada?
What are the major brands in Canada?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019

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