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Learn moreMay 2015
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In 2014, cotton wool/buds/pads saw retail value growth of 9%, which represented a slight slowdown from 10% in 2013. As one of the niche categories in retail hygiene, without significant new product development or effective marketing campaigns, cotton wool/buds/pads was unlikely to show more than simply organic growth. In addition, this category is approaching maturity after years of development and product prices are relatively stable, which contributed to the slower sales growth seen in 2014.
Suzhou Linglan Hygiene Products Co Ltd remained the leading player in cotton wool/buds/pads in 2014 with a retail value share of 16%. The company has a wide range of products catering to different consumer needs. Some are for make-up removal, some are used to apply lotion and some can be used as facial masks. Thanks to a well-established distribution network, the company’s cotton pads products under the Lily Bell brand enjoy a wide presence in modern channels, such as hypermarkets, supermarkets and beauty specialist stores. In addition, Lily Bell has developed a good brand image among female consumers due to its reliable quality and affordable prices.
Cotton wool/buds/pads is expected to post a retail constant value CAGR of 7% over the forecast period, slightly higher than the CAGR over the review period. More and more Chinese females are familiar with using cotton pads for cleaning or personal skin care, which provides strong growth momentum for cotton pads. In terms of cotton wool/buds, manufacturers’ consistent efforts in terms of new product development will also help to boost value performance.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.