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Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in China

27 pages, May 2015

US$990

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Executive Summary

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TRENDS

In 2014, cotton wool/buds/pads saw retail value growth of 9%, which represented a slight slowdown from 10% in 2013. As one of the niche categories in retail hygiene, without significant new product development or effective marketing campaigns, cotton wool/buds/pads was unlikely to show more than simply organic growth. In addition, this category is approaching maturity after years of development and product prices are relatively stable, which contributed to the slower sales growth seen in 2014.

COMPETITIVE LANDSCAPE

Suzhou Linglan Hygiene Products Co Ltd remained the leading player in cotton wool/buds/pads in 2014 with a retail value share of 16%. The company has a wide range of products catering to different consumer needs. Some are for make-up removal, some are used to apply lotion and some can be used as facial masks. Thanks to a well-established distribution network, the company’s cotton pads products under the Lily Bell brand enjoy a wide presence in modern channels, such as hypermarkets, supermarkets and beauty specialist stores. In addition, Lily Bell has developed a good brand image among female consumers due to its reliable quality and affordable prices.

PROSPECTS

Cotton wool/buds/pads is expected to post a retail constant value CAGR of 7% over the forecast period, slightly higher than the CAGR over the review period. More and more Chinese females are familiar with using cotton pads for cleaning or personal skin care, which provides strong growth momentum for cotton pads. In terms of cotton wool/buds, manufacturers’ consistent efforts in terms of new product development will also help to boost value performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in China?
What are the major brands in China?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019

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