Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Croatia

Mar 2015

US$990

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Executive Summary

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TRENDS

As in the previous two years, 2014 did not see much movement within cotton wool/buds/pads. Players retained their positions and did not venture into much risk by offering innovative products. Frugality kept premiumisation at bay, resulting in prices going down in constant terms.

COMPETITIVE LANDSCAPE

Cotton wool/buds/pads is dominated by two regional companies, with 63% combined value share in 2014. The main news for 2014 was that the top two players switched places, and the previous number two, Slovenian company Tosama dd, took over the leadership with 32% value share. Former Croatian leader, Lola Ribar dd, has to satisfy itself with 31% share. While Lola Ribar never tried to make a breakthrough outside of Croatia, Tosama prides itself on being the second-largest European provider of retail tissue for third parties. Obviously, this experience paid dividends in Croatia as well.

PROSPECTS

Products aimed at babies perform well across all fast moving consumer goods; new launches targeting this group may expect the most response over the forecast period. Other trends, like fair trade or organic growing, are still marginal as a factor.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Croatia?
What are the major brands in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Croatia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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