Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Denmark

21 pages, Apr 2015

US$990

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Executive Summary

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TRENDS

With continued private label dominance in cotton wool/buds/pads, new product development remains limited. Moreover, cotton wool, buds and pads are viewed mainly as commodities with very little differentiation among the various products. This means that no significant trends are driving sales of cotton. Price continues to be the key selling point. Nevertheless, products differ in quality, for instance in thickness, size and organic material.

COMPETITIVE LANDSCAPE

Private label retailers Dansk Supermarked A/S and Coop Danmark A/S dominated cotton wool/buds/pads with 36% and 28% value shares, respectively, in 2014. Having products available in different lines (Budget, Satin, Body Care etc) Dansk Supermarked ensures its value share of cotton wool/buds/pads.

PROSPECTS

Private label’s value share of cotton wool/buds/pads will remain high during the forecast period, which will continue to limit any value growth or product innovation. Furthermore, it is not expected that private label retailers will engage in any battle to steal value shares within cotton wool/buds/pads, since it does not hold great value and consumers regard the different cotton products alike.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Denmark?
What are the major brands in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2009-2014
Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2009-2014
Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Retail Cotton Wool/Buds/Pads: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Cotton Wool/Buds/Pads: % Value 2011-2014
Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2014-2019
Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2014-2019

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