Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Ecuador

Apr 2015

US$990

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Executive Summary

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TRENDS

The COMEX (External Commerce Committee, in Spanish) introduced import barriers in December 2013, supposedly to improve quality controls, which affected cotton wool/buds/pads in Ecuador as most products in the category are imported, and the restrictions also affected raw materials.

COMPETITIVE LANDSCAPE

Beiersdorf Ecuador SA led value sales in 2014 with a 55% value share. This is mainly due to the company’s renowned product quality and its large distribution network. Also, with its brand Hansaplast, the firm is present in all three categories (cotton wool, buds and pads). Beiersdorf is stronger within cotton buds. Hansaplast has strong brand positioning due to its presence in other categories such as wound care (with band-aids) and foot deodorants. Furthermore, the firm’s products tend to be more expensive, so its value sales are large considering its positioning and demand

PROSPECTS

Over the forecast period consumption patterns are expected to remain similar to those of the review period. This will be due mainly to consumers’ awareness of cotton wool/buds/pads’ use. Also, since it is a category which in general lacks advertising, no major changes are expected.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Ecuador?
What are the major brands in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Ecuador

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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