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Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Italy

Apr 2015

US$990

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Executive Summary

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TRENDS

In 2014, the category of cotton wool/buds/pads saw one of its highest value declines in Italy over the review period, with 3%, due to the increases in production costs, lower consumption possibilities of Italians, and taxes driving retail prices.

COMPETITIVE LANDSCAPE

Sisma remained the leading manufacturer within the category in Italy in 2014, with a 27% value share through its brands Farmacotone and Cotoneve. This was due to its wide distribution in Italy, its promotional activities, and its capability to respond promptly to customers’ changing demands. For example, its new launches focus on organic materials, and a shift towards pharmaceutical use from cosmetic use. It is expected now to produce some variants in pad format for cosmetic use.

PROSPECTS

Over the forecast period, cotton wool/buds/pads is expected to see a stagnant trend, with stable CAGRs in both volume and value terms. The stagnation in the category will still be determined by the fact that it has peaked, despite its low base, stressing even more its low growth potential.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Italy?
What are the major brands in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Megatrends

Country Report

Cotton Wool/Buds/Pads in Italy

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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