Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Latvia

18 pages, Mar 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads products are usually classified as complementary goods, meaning that used alone, except for buds, they provide no benefits to the user. They are often used together with beauty and personal care products. As demand for beauty and personal care products increased significantly in 2014, cotton wool/buds/pads also increased. Although the presence of private label products increased, new international companies entered the market and offered fresh designs.

COMPETITIVE LANDSCAPE

Bella Riga SIA remained the leading player within cotton wool/buds/pads in 2014 in Latvia, with a value share of 49%, up two percentage points on the previous year. The successful performance of Bella Riga SIA was due to its product expansion in hypermarket chain stores Rimi and Prisma. In addition, Bella Riga SIA with its brand Bella is considered to offer the best quality to price ratio in the market. This is further strengthened by frequent discount rates that it can endure due to being a subsidiary of a large Polish holding company, TZMO SA.

PROSPECTS

It is predicted that the cotton wool/buds/pads will gradually move towards maturity over the forecast period resulting in even greater price competition among brands. Since most of the products available can be classified as standard or economy products, there is growing demand for premium products from customers due to increasing purchasing power derived from higher disposable incomes. This will trigger new product launches within the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Latvia?
What are the major brands in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Latvia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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