Cotton Wool/Buds/Pads in Latvia

TRENDS

Cotton wool/buds/pads products are usually classified as complementary goods, meaning that used alone, except for buds, they provide no benefits to the user. They are often used together with beauty and personal care products. As demand for beauty and personal care products increased significantly in 2014, cotton wool/buds/pads also increased. Although the presence of private label products increased, new international companies entered the market and offered fresh designs.

COMPETITIVE LANDSCAPE

Bella Riga SIA remained the leading player within cotton wool/buds/pads in 2014 in Latvia, with a value share of 49%, up two percentage points on the previous year. The successful performance of Bella Riga SIA was due to its product expansion in hypermarket chain stores Rimi and Prisma. In addition, Bella Riga SIA with its brand Bella is considered to offer the best quality to price ratio in the market. This is further strengthened by frequent discount rates that it can endure due to being a subsidiary of a large Polish holding company, TZMO SA.

PROSPECTS

It is predicted that the cotton wool/buds/pads will gradually move towards maturity over the forecast period resulting in even greater price competition among brands. Since most of the products available can be classified as standard or economy products, there is growing demand for premium products from customers due to increasing purchasing power derived from higher disposable incomes. This will trigger new product launches within the category.

Files are delivered directly into your account within a few minutes of purchase.