Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Malaysia

Aug 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads are mainly used by women, especially those who believe facial care is important. For instance, cotton is used for make-up removal, while women who do not wear make-up still use it to cleanse the skin and achieve deep cleansing of the pores. As women are the main target audience, the packaging is specifically designed to appeal to female consumers.

COMPETITIVE LANDSCAPE

Wang-Zheng is the leading player in cotton wool/buds/pads holding a 24% value share in 2014. Its Carina brand has been long established in the country, while Carefeel makes little contribution to the category. However, the emergence of private label products and aggressive competitive performance of the Tendersoft brand has threatened its leading position.

PROSPECTS

Cotton wool/buds/pads have been well accepted because of their long establishment in the market. Over the forecast period the category will continue to record growth in value sales because the population is increasing year on year with more usage occasions being developed for these products alongside rising concerns over hygiene. Therefore, product research and development needs to be continued in order to attract consumers’ interest and attention.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Malaysia?
What are the major brands in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Malaysia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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