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Learn moreMar 2015
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Products in the cotton wool/buds/pads category in Morocco enjoy constant consumer demand. The distribution of such products has historically been characterised by open-air markets, which chiefly offer a large number of low-cost imported products, mainly from Spain or China, which resulted in an increasing presence of low-quality products. However, the growing presence of modern grocery retailers such as hypermarkets and supermarkets across the country has changed the distribution landscape of the category as such outlets widely offer higher quality.
Johnson & Johnson Maroc SA continued to lead cotton wool/buds/pads sales in 2014, recording a retail value share of 36%. The company posted a one percentage point rise in share, mainly because of the popularity of its products and their wide availability all across the country as the company is adopting a very strong distribution strategy.
The cotton wool/buds/pads category is expected to record a value CAGR of 7% at constant 2014 prices over the forecast period, which will be slightly slower than the review period CAGR. Likewise, volume growth will also be slightly slower going forward. The growing impact of modern distribution channels, such as hypermarkets and supermarkets is expected to create ground for many companies to launch more innovative products and therefore increase their unit prices which will maximize their sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.