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Learn moreMar 2015
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Chinese unbranded products, which are available in the market at much cheaper prices, continue to hinder growth of branded products. These unbranded products provide reasonable quality at cheap prices, which attracts consumers. Consumers are not aware of branded products, and they are indifferent to brands as long as they get good quality. They base their buying decision mainly on price, thus unbranded products are attractive options for them.
The competitive landscape remained fragmented in 2014. Johnson & Johnson (Pvt) Ltd ranked first with a retail value share of 4%, Cresent Cotton (Pvt) Ltd had a 3% share while National Cotton (Pvt) Ltd ranked third with 2%. These brands offer high quality and reasonable prices, which allowed them to maintain presence in the market.
Increasing health consciousness among the consumers is expected to have a positive impact on usage of cotton buds. Usage is expected to continue to increase over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.