Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Poland

30 pages, Aug 2015

US$990

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Executive Summary

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TRENDS

In 2014 cotton wool/buds/pads grew by 3% in both retail volume and value sales. The category continued to grow but at a slower pace than seen in the entire review period as demand of cotton wool/buds/pads is close to saturation. Polish women are aware how harmful leaving make-up on overnight is; thus, they remove it regularly by using cotton wool/buds/pads. Almost each woman uses cotton wool/buds/pads and there is hardly room to increase their consumption.

COMPETITIVE LANDSCAPE

The strongest player in the category is Harper Hygienics SA, which gathered 27% of total value sales in 2014. The company succeeded thanks to offering two successful brands: Cleanic and Ola. Each of them represents different price segments, premium and economy respectively, as well as availability of a wide range of products within both brands.

PROSPECTS

Cotton wool/ buds/pads is predicted to see 1% value CAGR at constant 2014 prices over the forecast period. It is much slower forecast growth compared to the constant value performance in the review period. The slowdown will be a result of increasing saturation of demand. Application of cotton wool/buds/pads is quite limited, concentrating basically on make-up removal and nail polish removal. In addition, it is hardly possible to find new utilisation fields for cotton wool/buds/pads. It is also difficult to increase sales by reaching new consumer groups because cotton wool/ buds/pads are applied by almost each Polish woman.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Poland?
What are the major brands in Poland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in Poland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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