Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Serbia

19 pages, Mar 2015

US$990

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Executive Summary

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TRENDS

In 2014 cotton wool/buds pads manufacturers present in Serbia did not launch new products and also did not show much activity in terms of marketing support for their products. This can be explained by the fact that these products are not the most important types of products for these companies. In other words, the producers are much more focused on other categories which bring them higher profits and are trying to make the best out of them by investing in new launches, improving distribution and marketing support.

COMPETITIVE LANDSCAPE

Sisma, with its Cotoneve and Farmacotone brands, led cotton wool/buds/pads in 2014 with a retail value share of 36%. These brands are amongst the best distributed in the category and that is a massive advantage in this market segment. The second-ranked manufacturer in 2014 was Niva with a 24% retail value share, followed by Lomax with a 14% share, whilst all other producers accounted for no more than 5%.

PROSPECTS

Cotton wool/buds/pads will increase steadily over the forecast period thanks to the fact that consumers will use other products for the same purpose less and less. This is to say that still many Serbian consumers use primarily tissues products instead of cotton wool/buds/pads products, but this practice will slowly dwindle over the forecast period, boosting sales within the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Serbia?
What are the major brands in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in Serbia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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