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Learn moreMay 2015
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Cotton wool/buds/pads continues to enjoy strong demand from South African consumers as a result of the affordable prices charged for these products. Strong demand in the category can also be attributed to the widening distribution of economy brands, coupled with the increasing expansion of private label products, which has influenced the leading players to implement price promotions in an effort to maintain volume share.
Accantia (South Africa) Ltd continued to lead cotton wool/buds/pads in 2014 with a value share of 45%. The company’s value share continued to increase over the course of the review period due to the increasing use of price promotions. Moreover, Accantia remains a highly trusted company thanks to the fact that it has the rights to Unilever’s Dove brand.
Cotton wool/bud/pads is expected to increase in value by 1% over the course of the entire forecast period. Value growth in the category is expected to be negatively affected by the increasingly wide availability of high-quality private label products and economy brands in the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.