Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in South Africa

May 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads continues to enjoy strong demand from South African consumers as a result of the affordable prices charged for these products. Strong demand in the category can also be attributed to the widening distribution of economy brands, coupled with the increasing expansion of private label products, which has influenced the leading players to implement price promotions in an effort to maintain volume share.

COMPETITIVE LANDSCAPE

Accantia (South Africa) Ltd continued to lead cotton wool/buds/pads in 2014 with a value share of 45%. The company’s value share continued to increase over the course of the review period due to the increasing use of price promotions. Moreover, Accantia remains a highly trusted company thanks to the fact that it has the rights to Unilever’s Dove brand.

PROSPECTS

Cotton wool/bud/pads is expected to increase in value by 1% over the course of the entire forecast period. Value growth in the category is expected to be negatively affected by the increasingly wide availability of high-quality private label products and economy brands in the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in South Africa?
What are the major brands in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in South Africa

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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