Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Sweden

Mar 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads in Sweden is mature with restrictive levels of value sales growth opportunities. The absolute magnitude of value sales growth rates is also threatened by substitutable products. For example, the increasing availability of make-up removal wipes in the country represents a clear threat to cotton wool/buds/pads. Cotton wool is commonly used for this purpose but wipes offer improvements in terms of convenience and ease of use.

COMPETITIVE LANDSCAPE

Gunry led sales in 2014 with a category value share of 28%. This represented a one and a half percentage point decline on 2013. Gunry is the NBO of the Topz brand. Topz is available in different formats, such as ear care buds, make-up removal pads and buds, and is priced at a higher level than other products within the category. Such is the popularity of Topz that the brand name has become synonymous with cotton buds.

PROSPECTS

The low absolute value of cotton wool/buds/pads, combined with its maturity in Sweden, will result in low levels of innovation and new product developments over the forecast period. Manufacturers showed weak willingness to grow value sales beyond current levels in 2014 and with the increasing threat of substitute products, especially from wipes, this is unlikely to change in the coming years.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Sweden?
What are the major brands in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Sweden

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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