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Learn moreMar 2015
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Cotton wool/buds/pads in Sweden is mature with restrictive levels of value sales growth opportunities. The absolute magnitude of value sales growth rates is also threatened by substitutable products. For example, the increasing availability of make-up removal wipes in the country represents a clear threat to cotton wool/buds/pads. Cotton wool is commonly used for this purpose but wipes offer improvements in terms of convenience and ease of use.
Gunry led sales in 2014 with a category value share of 28%. This represented a one and a half percentage point decline on 2013. Gunry is the NBO of the Topz brand. Topz is available in different formats, such as ear care buds, make-up removal pads and buds, and is priced at a higher level than other products within the category. Such is the popularity of Topz that the brand name has become synonymous with cotton buds.
The low absolute value of cotton wool/buds/pads, combined with its maturity in Sweden, will result in low levels of innovation and new product developments over the forecast period. Manufacturers showed weak willingness to grow value sales beyond current levels in 2014 and with the increasing threat of substitute products, especially from wipes, this is unlikely to change in the coming years.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Sweden with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.