Cotton Wool/Buds/Pads in Switzerland

TRENDS

Growth in cotton wool/buds/pads during 2014 was influenced by the growing number of consumers who are opting for environmentally-friendly products. Demand for cotton wool/buds/pads made from 100% natural and organically grown cotton increased in Switzerland over the course of the year.

COMPETITIVE LANDSCAPE

Cotton wool/buds/pads in Switzerland remained under the domination of private label products in 2014, with all private label operators combined accounting for 83% of current value sales in the category. Switzerland’s leading retailers Migros Genossenschaftsbund and Coop Genossenschaft took the first two positions in the category, combined accounting for 59% of total retail value sales. Migros remained the leading single company in cotton wool/buds/pads with a 45% value share in 2014. The retailer’s value sales in the category increased over the course of the review period thanks to its wide product range, from budget products to premium organic ones, enabling it to fulfil the needs of various different consumer groups.

PROSPECTS

With the general lack of substitute products, cotton wool/buds/pads is set to remain a category of essential commodity products for all Swiss households over the forecast proved. Volume growth is expected to remain positive over the forecast period, benefiting from ongoing population growth and the favourable economy situation in Switzerland. Value growth is also expected to remain positive despite the anticipated decline in the average unit price in constant 2014 terms over the forecast period.

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