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Growth in cotton wool/buds/pads during 2014 was influenced by the growing number of consumers who are opting for environmentally-friendly products. Demand for cotton wool/buds/pads made from 100% natural and organically grown cotton increased in Switzerland over the course of the year.
Cotton wool/buds/pads in Switzerland remained under the domination of private label products in 2014, with all private label operators combined accounting for 83% of current value sales in the category. Switzerland’s leading retailers Migros Genossenschaftsbund and Coop Genossenschaft took the first two positions in the category, combined accounting for 59% of total retail value sales. Migros remained the leading single company in cotton wool/buds/pads with a 45% value share in 2014. The retailer’s value sales in the category increased over the course of the review period thanks to its wide product range, from budget products to premium organic ones, enabling it to fulfil the needs of various different consumer groups.
With the general lack of substitute products, cotton wool/buds/pads is set to remain a category of essential commodity products for all Swiss households over the forecast proved. Volume growth is expected to remain positive over the forecast period, benefiting from ongoing population growth and the favourable economy situation in Switzerland. Value growth is also expected to remain positive despite the anticipated decline in the average unit price in constant 2014 terms over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.