Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in the Philippines

May 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads saw slower retail volume and current value growth in 2014, compared with 2013. The increased maturity of demand restricted the overall performance, as consumers were already accustomed to using these products daily. Furthermore, there were no innovations in cotton wool/buds/pads that could stimulate new consumers’ interest.

COMPETITIVE LANDSCAPE

Philusa Corp increased its retail value share slightly in 2014 to reach 49%, thereby consolidating its leadership of cotton wool/buds/pads. The company’s Cleene brand continued to garner strong consumer interest due to high product quality and competitive prices. As a result, Cleene consolidated its leading position with slight retail value share growth in 2014 to reach 26%. Philusa’s other brands, Babyflo Gentle Buds and Little Pals Cotton Buds, also posted positive performances to rank second and seventh, respectively. Babyflo Gentle Buds maintained its retail value share in 2014, while Little Pals Cotton Buds saw a marginal increase.

PROSPECTS

Cotton wool/buds/pads is expected to post positive growth in retail volume sales and value sales. However, manufacturers are unlikely to invest time and finance in innovations for cotton wool/buds/pads, since consumers viewed them as basic products and are reluctant to pay more for innovative options.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Philippines?
What are the major brands in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in the Philippines

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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