Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Tunisia

13 pages, Apr 2015

US$990

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Executive Summary

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TRENDS

Cotton wool/buds/pads in Tunisia recorded consistent consumer demand throughout 2014 as the growing presence of supermarkets in Tunisia brought major changes to the category as products became more widely available at low prices. Moreover, despite the seemingly relentless rise of Tunisia’s middle class, cotton wool/buds/pads continued to enjoy solid volume and value growth during 2014 due to the proliferation of economy products which meet the expectations of low-income consumers. As a result, value sales of cotton wool/buds/pads increased by 10% in current terms during 2014.

COMPETITIVE LANDSCAPE

Sotupa SA ranked first in cotton wool/buds/pads in 2014 with a value share of 39%. The company continues to benefit from offering a wide variety of products in high-quality packaging at affordable prices. It also benefits from the widespread availability of its cotton wool/buds/pads in key distribution channels and the strong distribution of its well-known brand Hydrex. As a result, Sotupa managed to increase its value share in cotton wool/buds/pads by one percentage point over the course of 2014.

PROSPECTS

Cotton wool/buds/pads is expected to increase in value at a CAGR of 4% in constant 2014 terms over the forecast period. Locally produced brands are expected to expand their product ranges in the category during the forecast period, resulting in stronger competition between them and the imported brands of the international levels due to the lower prices charged for locally manufactured products. Value growth in cotton wool/buds/pads over the forecast period is expected to be commensurate with the 4% value CAGR recorded in the category in constant 2014 terms over the review period.

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Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Tunisia?
What are the major brands in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Cotton Wool/Buds/Pads in Tunisia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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