The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2015
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Cotton wool/buds/pads increase in volume by just 2% in 2014, while current value sales increased by 4%. This relatively low growth was mainly the result of the shift away from cotton wool/buds/pads towards wipes. Wipes are increasingly being used for cosmetic purposes as an alternative to cotton wool/buds/pads. As urbanisation continues to build in Turkey, higher numbers of Turkish people, especially women, are entering the workforce as urban life becomes increasingly hectic. Consequently, many of Turkey’s urban consumers tend to prefer more convenient products and this is having a negatively influence on overall sales of cotton wool/buds/pads.
Ipek Idrofil Pamuk Sanayi Ve Ticaret AS, the owner of well-known brand Ipek Pamuk, maintained its leading position in cotton wool/buds/pads in 2014 with a value share of 43%. The second position in the category during 2014 was held by Asya Pamuk Sanayi Urunleri ve Paz Tic Ltd Sti with a value share of 23% through its Lux brand. Each of these companies has been able to take the advantage of strong consumer awareness for its brands and its wide distribution network.
It is expected that cotton wool/buds/pads will be negatively affected by the increasing popularity of wipes during the forecast period. Rapid urbanisation is set to lead to higher demand for more convenient products for the removal of make-up and wound care. Consequently, it is expected that cotton wool/buds/pads will decline in value at a CAGR of -3% in constant 2014 terms over the forecast period. Nevertheless, this negative performance is set to be commensurate with the value CAGR of -3% recorded in cotton wool/buds/pads in constant 2014 terms over the review period. This is set to be mainly due to the fact that the average unit price decline expected in the category over the forecast period is set to be less severe than the unit price decline recorded in the category over the review period. Declining production of raw cotton is expected to represent the most significant potential threat to growth in cotton wool/buds/pads sales during the forecast period, leading to increases in the prices charged for the primary raw material used in the manufacture of cotton wool/buds/pads over the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cotton Wool/Buds/Pads in Turkey market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.