Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Uruguay

18 pages, May 2015

US$990

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Executive Summary

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TRENDS

The favourable economic conditions that have prevailed in the country since at least 2005 enticed many small importers to enter cotton buds and pads with new brands that challenged the traditional ones. This supported volume growth in both product areas; however, the low level of such sales in comparison to cotton wool, despite good performances, only had a small positive impact on overall volume growth.

COMPETITIVE LANDSCAPE

Sagrin continued to lead cotton wool/buds/pads in 2014, recording a 44% value share. The company had led the category for more than a decade, and though it has a presence in every category, most of its share is derived from sales of its two traditional brands of cotton wool: Zig Zag and Cisne. Ranking second, as it did over the entire review period, was Johnson & Johnson de Uruguay, but its value share declined over the review period and fell to 25% in 2014. Johnson & Johnson de Uruguay continued to lead cotton buds in 2014 with its Cotonetes brand. Mundimport, with a mix of the Italian Cotoneve range, was ranked third in 2014 with a 13% value share.

PROSPECTS

As consumers’ purchasing powers continue growing in real terms, they are expected to carry on choosing value-added products that offer them improved quality and benefits, such as the different options available in personal wipes, even if these products are more expensive than the cotton alternatives they are substituting. This trend will particularly limit the volume growth potential of very basic products such as cotton wool, a product area that was already mature.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Uruguay?
What are the major brands in Uruguay?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in Uruguay

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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