Cotton Wool/Buds/Pads in Uzbekistan

TRENDS

Consumers’ disposable income continued growing in 2014, resulting in a rising level of living standards. This generated stronger demand for quality life products, including any kind of sanitary and personal hygiene products. Consumers’ growing consciousness about hygiene and sanitation also contributed to increasing consumption of cotton wool/buds/pads. This included consumption for babies and adults.

COMPETITIVE LANDSCAPE

TZMO kept its leadership in sales of cotton wool/buds/pads in 2013, holding a 16% share of retail value sales. Its strong distribution made the company’s Bella brand available at the most stores. Johnson & Johnson, supplying Johnson’s Baby brand, was the second biggest company, with 15% of retail sales. Positive brand image and high unit prices resulted in generation of strong retail sales. Heinz Baby Corp with its Camera brand accounted for 14% of retail sales, ranking third.

PROSPECTS

Cotton wool/buds/pads sales will continue growing thanks to the strengthening hygiene trend in Uzbekistan. Especially consumers with young children will be actively purchasing them as childcare is often associated with intensive/stronger hygiene consciousness. The strong birth rate in the country will facilitate the trend, ensuring stability of sales over the forecast period. Retail value sales of cotton wool/buds/pads are expected to grow at a CAGR of 2% to reach UZS1.8 billion by 2019 at constant 2014 prices.

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