The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2015
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
According to the National Institute of Statistics, imports of cotton dropped by 10% in value terms in 2014 compared with 2013, due to the lack of foreign currency and restrictions on importers obtaining US dollars. Furthermore, despite the Venezuelan government’s plans in 2012 to push up production with the support of technology transfers, provided through agreements with Argentina, Brazil, China and Syria for small- and medium-sized producers, including Guárico, Barinas and Portuguesa Cojedes, it did not achieve the goal, and in 2014 production continued to decline. According to estimated data from trade associations such as Fedeagro, national production does not cover even 5% of the market need. According to trade press, current production is around 5,000 hectares, combining the efforts of the public and private sectors.
The leading player in cotton wool/buds/pads in 2014, with a retail value share of 49%, continued to be Johnson & Johnson de Venezuela. The company offers the leading brand Cotonetes, which sells a range of high-quality products at affordable prices. Many consumers are loyal to the brand, which has a long-standing presence in the country. The second-ranked player in 2014 was Algodones Venezolanos (thanks to its ALVE brand), with a 20% share of retail value sales. This national company is present in cotton wool and cotton pads. The brand Q-Tips from Unilever Andina de Venezuela reached a 12% share of value sales. In 2014 other brands increased their shares, such as well-known children’s products Melody and Chicco.
It is expected that cotton wool/buds/pads will increase by a value CAGR of 1% at constant 2014 prices, recording stable demand over the forecast period, as it is a priority product for many Venezuelan consumers. However, the maturity of cotton wool/buds/pads means that new brands or products are not anticipated.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cotton Wool/Buds/Pads industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cotton Wool/Buds/Pads in Venezuela market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.