Country Report

Cotton Wool/Buds/Pads in

Cotton Wool/Buds/Pads in Vietnam

20 pages, Sep 2015

US$990

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Executive Summary

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TRENDS

In 2014, local newspapers reported that the use of cotton buds could damage ears, according to health consultants. However, it seemed to have little impact on demand for cotton buds. The majority of Vietnamese consumers kept the habit of using cotton buds to clean their ears, as they believe it helps maintain hygiene. Some of them also thought that avoiding placing cotton swabs in the ear canal remained safe.

COMPETITIVE LANDSCAPE

In Vietnam, cotton wool/buds/pads was still highly fragmented with “others” accounting for a 59% value share in 2014. Consumers were not generally loyal to any particular brand because most product offerings available were relatively similar to each other, with a lack of differentiation. Moreover, there was almost no barrier for new entrants. Materials were abundant as Vietnam is a cotton-producing country. No high technology is required to produce cotton products such as cotton wool, cotton buds or cotton pads. As long as manufacturers provide products of decent quality at cheap prices, they can attract consumers and reap considerable profits.

PROSPECTS

Over the forecast period, demand for cotton wool/buds/pads is expected to remain buoyant. High pollution levels in big cities, which can cause excessive earwax will boost sales of cotton buds. Furthermore, the trend of using cosmetic products among female consumers in Vietnam will persist over the forecast period. As cotton wool/buds/pads still tops the make-up removal item list, this trend will spur the growth of cotton wool/buds/pads over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cotton Wool/Buds/Pads in Vietnam?
What are the major brands in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Country Report

Cotton Wool/Buds/Pads in Vietnam

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

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