Cough, Cold and Allergy (Hay Fever) Remedies in Bosnia-Herzegovina

PROSPECTS

Consumers remain conservative with cough, cold and allergy remedies

During 2018, no major flu outbreaks were recorded, which typically motivate consumers to spike demand for cough, cold and allergy remedies. Closer to the end of the year, there were some health scares with reported instances of West Nile virus in neighbouring countries, but without major effect on developments in cough, cold and allergy remedies in Bosnia-Herzegovina.

Nasal sprays increasingly squeeze out drops

Nasal sprays recorded the fastest value growth in cough, cold and allergy remedies in Bosnia-Herzegovina during 2018. The same trend is recorded throughout most of the review period and is driven by the push to trade up from drops to sprays for convenience and dosing reasons.

Antihistamines soaring

Unlike nasal sprays, which are mostly growing at the expense of drops, another cough, cold and allergy remedies category is recording strong growth, namely antihistamines/allergy remedies. Allergies are considered one of the biggest modern health issues, brought on by the increasing use of additives and preservatives in food, personal care, home care and even consumer health, which are causing auto-immune and allergic reactions in an increasing number of consumers.

COMPETITIVE LANDSCAPE

International players still holding on to regionally well-known brands

Leading players in cough, cold and allergy remedies derive most of their sales in the category from regional brands, although they are increasingly focusing on introducing international brands. For example, the leading brand of GSK Consumer Healthcare is Operil, the leading brand of PGT Healthcare is Rinolan, and Snup has taken over from Ambroksol as the leading brand for STADA’s subsidiary in Bosnia-Herzegovina, Hemofarm doo.

Focused strategy helps Engelhard grow

Engelhard Arzneimittel GmbH & Co KG gained the most value share in cough, cold and allergy remedies in Bosnia-Herzegovina during 2018. Its major brand is Prospan, typically administered in a syrup form, the standard of care for most cough-related issues.

Domestic players look to niches

International manufacturers dominate cough, cold and allergy remedies in Bosnia-Herzegovina, also controlling most of the regional consumer health manufacturing industry. Domestic players led by Bosnalijek Pharmaceuticals dd claimed single-digit value shares in the category at the end of the review period.

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