Executive Summary

Feb 2019
PROSPECTS
Self-medication trend remains strong but a milder winter serves to slow sales

In 2018, cough, cold and allergy (hay fever) remedies continued to benefit from the self-medication trend. However, a milder winter adversely impacted demand and thus served to slow the volume sales of cough remedies and combination products in particular, resulting in weaker value growth when compared to the review period average.

Leading OTC brands enjoy strong visibility

Most brands in cough, cold and allergy (hay fever) remedies enjoy strong visibility, probably the highest of all consumer health products. Innovative formats, especially those which are sold in the form of pastilles, syrups or sachets, are extremely popular.

Nasal decongestant drops and sprays the best performers in 2018

Due to the prolonged allergy season of 2017/2018, nasal decongestant drops and nasal sprays achieved the strongest current value growth. Nasal decongestant drops are very convenient to use and consumers trust the leading brands.

COMPETITIVE LANDSCAPE
Krka Farma remains the leading player in cough, cold and allergy (hay fever) remedies

Krka Farma, the local subsidiary of the Slovenian company Krka dd Novo Mesto, continued to lead cough, cold and allergy (hay fever) remedies in 2018. The company’s position can be attributed to the strong distribution and penetration of brands such as Herbion and Septolete in cough remedies and pharyngeal preparations, respectively.

Bristol-Myers Squibb ranks second

Bristol-Myers Squibb ranked second in cough, cold and allergy (hay fever) remedies in 2018, followed by Alliance Boots. The share of both companies continued to decline steadily over the review period, largely as a result of the availability of cheaper brands from rival manufacturers appealing to the price-sensitive nature of local consumers.

International manufacturers dominate the category

Known for their strong focus on innovation and new product development, international manufacturers continued to dominate cough, cold and allergy (hay fever) remedies. In 2018, four of the leading five companies in cough, cold and allergy (hay fever) remedies were international players.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in North Macedonia?
  • What are the major brands in North Macedonia?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

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This industry report originates from Passport, our Consumer Health market research database.

Consumer Health in Macedonia - Industry Overview

ANALYSIS

Executive Summary
Consumer health continues to record steady growth despite political turbulence
Internet access and social media platforms support the growing self-medication trend
Consumer health in Macedonia dominated by international manufacturers
Few channels sell consumer health products beyond chemists/pharmacies
Healthy growth of consumer health expected to continue over the forecast period
Appendix
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Definitions
Sources
Summary 1 Research Sources

DATAGRAPHICS

Market Sizes
Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category
Distribution
Channel Distribution for Consumer Health
Competitive Landscape
Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context
Consumer Health Retail Sales by Region
Consumer Health in Macedonia
FMCG Index
Consumer Health vs Selected FMCG Industries
Socioeconomic Context
Population Growth Index
Macedonia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Macedonia