In 2018, cough, cold and allergy (hay fever) remedies continued to benefit from the self-medication trend. However, a milder winter adversely impacted demand and thus served to slow the volume sales of cough remedies and combination products in particular, resulting in weaker value growth when compared to the review period average.
Most brands in cough, cold and allergy (hay fever) remedies enjoy strong visibility, probably the highest of all consumer health products. Innovative formats, especially those which are sold in the form of pastilles, syrups or sachets, are extremely popular.
Due to the prolonged allergy season of 2017/2018, nasal decongestant drops and nasal sprays achieved the strongest current value growth. Nasal decongestant drops are very convenient to use and consumers trust the leading brands.
Krka Farma, the local subsidiary of the Slovenian company Krka dd Novo Mesto, continued to lead cough, cold and allergy (hay fever) remedies in 2018. The company’s position can be attributed to the strong distribution and penetration of brands such as Herbion and Septolete in cough remedies and pharyngeal preparations, respectively.
Bristol-Myers Squibb ranked second in cough, cold and allergy (hay fever) remedies in 2018, followed by Alliance Boots. The share of both companies continued to decline steadily over the review period, largely as a result of the availability of cheaper brands from rival manufacturers appealing to the price-sensitive nature of local consumers.
Known for their strong focus on innovation and new product development, international manufacturers continued to dominate cough, cold and allergy (hay fever) remedies. In 2018, four of the leading five companies in cough, cold and allergy (hay fever) remedies were international players.
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This industry report originates from Passport, our Consumer Health market research database.