The epidemiologic situation regarding seasonal cold and flu has improved in Russia in 2021. Due to social distancing, the wearing of face masks and improved hygiene practices, there has not been the usual widespread incidence of seasonal cold and flu.
Cough remedies is set to see one of the largest declines in current value terms in 2021. These products saw strong gains in 2020, because some products, such as Sandoz ZAO’s ACC brand, were recommended for the treatment of COVID-19 symptoms.
Antihistamines/allergy remedies (systemic) continues to see declining sales in 2021. Due to economic pressures and increasing prices sensitivity, many consumers are shifting to cheaper options and generics, which is undermining value growth within the category.
Cough, cold and allergy (hay fever) remedies in Russia is a mature category with a competitive landscape that is oversaturated in many areas and with no obvious niches for further significant growth. Moreover, Russia continues to expand its vaccination programme to cover its population against influenza, which is likely to continue having a negative impact on sales of cough, cold and allergy (hay fever) remedies.
Paediatric cough/cold remedies will likely be negatively impacted by Russia’s declining birth rate. Despite financial incentives being offered by the government to support new mothers and children, some experts remain sceptical that this will lead to an increase in the birth rate.
As consumers return to the workplace and COVID-19 restrictions ease it is expected that demand for antihistamines/allergy remedies (systemic) will grow. Home seclusion and the wearing of face masks has restricted demand for these products since the outbreak of COVID-19 with consumers less exposed to allergens such as pollen and pollution.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.See All of Our Definitions
This report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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