Executive Summary

Feb 2019
PROSPECTS
Herbal ingredients and non-specific products increasingly the focus of companies

Players in Venezuela are increasingly inclined to using herbal ingredients in their preparations as a way to avoid high prices of imported standard active ingredients while taking advantage of fewer regulations over the manufacture of natural products. The supply of products classified as herbal/traditional is more noticeable in cough remedies and decongestant rubs.

Some products are coming back to shelves

The best performers in 2018 are combination products, decongestant rubs, pharyngeal preparations and antihistamines/allergy remedies, which outpaced the value sales growth of the overall category due to less negative volume growth rates and higher average unit prices. These categories saw critically low supply levels in 2016 and 2017, so consumers were willing to purchase them following their increased presence in 2018 in spite of their higher prices.

COMPETITIVE LANDSCAPE
Cough remedies dominates cough, cold and allergy (hay fever) remedies

Laboratorios Roemmers-Klinos CA continued to lead cough, cold and allergy remedies in 2018 thanks to its star brand Prospan. The brand is the single most sold of the cough, cold and allergy remedies category, it is positioned in the Hedera Helix niche and is widely available across the country.

Laboratorios La Santé’s wider variety of products boosts its performance

Laboratorios La Santé – a Colombia-based company – follows with a strong presence in antihistamine/allergy remedies with Loratadina Elter and Ambroxol Elter, a cough remedy. La Santé also manufactures several cough remedies under the Broxol umbrella brand, such as Broxol Allerg, a cough remedy that targets coughs caused by allergies; Broxol Flem, Broxol Miel, Broxol without sugar or alcohol and Broxol Grip which is offered in syrup, soluble powder and capsule formats.

Domestic companies enjoy strong positions

Two domestic players, Laboratorios Elmor SA and Laboratorios Leti SA, are in third and fifth position, respectively. Laboratorios Elmor SA markets Perebron – both paediatric and adult – which has a strong shelf presence and a lower unit price which is an excellent combination in a market that sees intermittent shortages.

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Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela?
  • What are the major brands in Venezuela?
  • What is the impact of influenza vaccinations on the sales of cough and cold products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela - Category analysis

HEADLINES

PROSPECTS

Herbal ingredients and non-specific products increasingly the focus of companies
Some products are coming back to shelves

COMPETITIVE LANDSCAPE

Cough remedies dominates cough, cold and allergy (hay fever) remedies
Laboratorios La Santé’s wider variety of products boosts its performance
Domestic companies enjoy strong positions

CATEGORY DATA

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 4 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Consumer Health in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation worsens an already critical situation
Negative growth rates continue in spite of a slightly better supply
Oligopolistic competition characterises the Venezuelan market in 2018
Drugstores/parapharmacies lead retail distribution
Future performance hinges on macroeconomic and industrial policies

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

SOURCES

Summary 1 Research Sources