Players in Venezuela are increasingly inclined to using herbal ingredients in their preparations as a way to avoid high prices of imported standard active ingredients while taking advantage of fewer regulations over the manufacture of natural products. The supply of products classified as herbal/traditional is more noticeable in cough remedies and decongestant rubs.
The best performers in 2018 are combination products, decongestant rubs, pharyngeal preparations and antihistamines/allergy remedies, which outpaced the value sales growth of the overall category due to less negative volume growth rates and higher average unit prices. These categories saw critically low supply levels in 2016 and 2017, so consumers were willing to purchase them following their increased presence in 2018 in spite of their higher prices.
Laboratorios Roemmers-Klinos CA continued to lead cough, cold and allergy remedies in 2018 thanks to its star brand Prospan. The brand is the single most sold of the cough, cold and allergy remedies category, it is positioned in the Hedera Helix niche and is widely available across the country.
Laboratorios La Santé – a Colombia-based company – follows with a strong presence in antihistamine/allergy remedies with Loratadina Elter and Ambroxol Elter, a cough remedy. La Santé also manufactures several cough remedies under the Broxol umbrella brand, such as Broxol Allerg, a cough remedy that targets coughs caused by allergies; Broxol Flem, Broxol Miel, Broxol without sugar or alcohol and Broxol Grip which is offered in syrup, soluble powder and capsule formats.
Two domestic players, Laboratorios Elmor SA and Laboratorios Leti SA, are in third and fifth position, respectively. Laboratorios Elmor SA markets Perebron – both paediatric and adult – which has a strong shelf presence and a lower unit price which is an excellent combination in a market that sees intermittent shortages.
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This industry report originates from Passport, our Consumer Health market research database.