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Coupang Corp

January 2021

Coronavirus affected the way South Korean consumers spend on consumer staples. To meet the growing need for quality products with good value for money, South Korea’s leading e-commerce player Coupang aims to strengthen its private label business. By spinning off the company’s private label arm into a separate business entity in 2020, Coupang is sharpening its edge to become a retailer that touches every corner of South Korean consumers’ lives in the coming years.

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Overview:

Euromonitor International's report on Coupang Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Coupang Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coupang Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coupang Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

CoupangCorp

Coupang: Key company facts
Coupang’s private label portfolio
Coupang’s private label strategy in context
Appendix: Private label brands for Coupang Corp
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