Coronavirus affected the way South Korean consumers spend on consumer staples. To meet the growing need for quality products with good value for money, South Korea’s leading e-commerce player Coupang aims to strengthen its private label business. By spinning off the company’s private label arm into a separate business entity in 2020, Coupang is sharpening its edge to become a retailer that touches every corner of South Korean consumers’ lives in the coming years.
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Euromonitor International's report on Coupang Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Coupang Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coupang Corp.
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