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Coveris Group in Packaging

April 2018

Coveris is set to record negative performance primarily from its flexible packaging activities in the US and the UK. As the group looks to separate itself from its Americas and Rigid divisions, its position as a key plastic packaging converter needs to be further asserted. Europe will enable Coveris to gain growth stability with portioned formats, reclosable and more sustainable designs. The group should equally seek expansion in Asia and the MEA, where the biggest growth opportunities lie.

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Overview:

Euromonitor International's report on Coveris Holdings SA delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of Coveris Holdings SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Coveris Holdings SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Coveris Holdings SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

A key player in retail plastic and paper packaging globally
A likely leaner company in 2018 with more streamlined operations
Murky financial performance in 2017 but brighter years ahead
SWOT: Coveris Group
Strategic objectives and challenges

Market Assessment

Food is key to Coveris in 2018 onwards; drinks and pet food matter
Flexibles head global food packaging growth, driven by snacking
In pet food, wet categories ahead but treats promising
Soft drinks offers room for shrink wrap multipacks to expand

Geographic and Category Opportunities

Snacks offer avenues of growth for added-value flexibles
Countlines adapt to grazing behaviour and address sugar concerns
Flexible packaging innovation helps reposition sweet snacks
From snacking to grazing: “calorie” and “protein” packs gain ground
Repackaging cheese into a healthy snack for every instance
In sauces , pouches have important potential as handy pack format
Peel-off and zip closures to advocate freshness i n processed meat
Premiumisation in pet food bodes well for Coveris
What directions for flexible packaging innovation in pet food?
Water on the go in Europe bodes well for shrink wrap multipacks

Operations

Coveris’ operations to strengthen in Europe and look eastward

Recommendations

Key opportunities for Coveris Group
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