Depopulation will persist in the coming years as natural change becomes progressively more negative. Ageing will continue to be a key theme as 70+ age cohorts surge and all others decline, altering the consumer landscape. Croatians will live even longer in the future, but new health challenges as a result of modern lifestyles and ageing will put added pressure on state resources. Against the overall depopulation trend, the urban population will expand but mainly in smaller urban areas.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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