Croda International Plc in Ingredients

Company Profile

About This Report

Feb 2017

Croda is a global supplier of personal care and home care ingredients. It is making a name for itself in speciality ingredients, targeting specific issues within the industries it supplies via strong innovation. Sustainability is a key part of its business and many of its ingredients are sustainably sourced and naturally derived. This profile examines Croda’s performance, activities and strategies, reviewing trends in the markets in which it operates and assessing possible future directions.

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Croda International Plc in Ingredients

Euromonitor International's report on Croda International plc delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of Croda International plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Croda International plc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Croda International plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
SWOT: Croda International Plc
Croda performs well in difficult global market
Mixed sales performance across core divisions
Becoming less reliant on European heartland
Croda’s business strategy based on three key components
Key investments help it achieve its KPIs

Competitive Situation

Croda has a large and diverse competitive base

Market Assessment

Active ingredients see best performance for Personal Care division
Home Care ingredients forecast weak growth
Investments in AP will pay dividends as it sees strongest growth

Personal Care Ingredients

Croda can satisfy a vast range of personal care needs
Skin care set to see the largest growth in value
AP and MEA strongest growth prospects for Croda’s categories
Croda’s skin care innovation targeting active skin ingredients
Asian countries remain key growth markets for anti-ageing actives
Urbanisation and pollution influence Croda’s Asian NPD
Croda invests in encapsulation technology to enhance its portfolio
Inorganic sunscreens forecast strongest growth
Speciality hair care ingredients tackle specific issues

Home Care Ingredients

Laundry care set to see the best overall performance
Asia Pacific forecast best growth for Croda’s home care categories
Croda’s investment in bio-surfactant well placed to meet demand

Other Ingredients

Steady growth for fish oil supplements
Croda active in food emulsifiers


Croda’s business operations 2016


Focus on actives and grow naturals and smaller categories