Croda International Plc in Ingredients
Company Profile
About This Report
Feb 2017Croda is a global supplier of personal care and home care ingredients. It is making a name for itself in speciality ingredients, targeting specific issues within the industries it supplies via strong innovation. Sustainability is a key part of its business and many of its ingredients are sustainably sourced and naturally derived. This profile examines Croda’s performance, activities and strategies, reviewing trends in the markets in which it operates and assessing possible future directions.
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Croda International Plc in Ingredients
Euromonitor International's report on Croda International plc delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.
Company and market share data provide a detailed look at the financial position of Croda International plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Croda International plc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Croda International plc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.
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Scope of the Report
Scope
Strategic Evaluation
Key company facts
SWOT: Croda International Plc
Croda performs well in difficult global market
Mixed sales performance across core divisions
Becoming less reliant on European heartland
Croda’s business strategy based on three key components
Key investments help it achieve its KPIs
Competitive Situation
Croda has a large and diverse competitive base
Market Assessment
Active ingredients see best performance for Personal Care division
Home Care ingredients forecast weak growth
Investments in AP will pay dividends as it sees strongest growth
Personal Care Ingredients
Croda can satisfy a vast range of personal care needs
Skin care set to see the largest growth in value
AP and MEA strongest growth prospects for Croda’s categories
Croda’s skin care innovation targeting active skin ingredients
Asian countries remain key growth markets for anti-ageing actives
Urbanisation and pollution influence Croda’s Asian NPD
Croda invests in encapsulation technology to enhance its portfolio
Inorganic sunscreens forecast strongest growth
Speciality hair care ingredients tackle specific issues
Home Care Ingredients
Laundry care set to see the best overall performance
Asia Pacific forecast best growth for Croda’s home care categories
Croda’s investment in bio-surfactant well placed to meet demand
Other Ingredients
Steady growth for fish oil supplements
Croda active in food emulsifiers
Operations
Croda’s business operations 2016
Recommendations
Focus on actives and grow naturals and smaller categories
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