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Strategy Briefing

Dairy in Asia Pacific

Oct 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Asia Pacific is a major region for dairy as the biggest market by value, although with the lowest per capita spending. While sales are primarily stemming from China, markets with large populations, like India and Indonesia, are growing rapidly. Growth is being aided by modern trade development, changing consumer habits and dynamic product development, which makes this region key for potential growth.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Asia Pacific is the biggest market for dairy but as lowest per capita spend, indicating potential for further expansion

Despite being the largest market globally and registering the fastest growth over 2012-2017, per capita consumption of dairy in Asia Pacific lags behind the rest of the world. This points to opportunities for manufacturers, as there is rising consumer interest in the benefits of dairy products as a natural snack. Manufacturers are also focusing on widening their target consumers to accelerate growth.

Yoghurt and drinking milk products are important growth generators for the region’s dairy market

Shifting preferences towards packaged branded dairy is driving growth in emerging markets, while more mature markets are more affected by product trends. For instance, Chinese consumers’ anti-additives sentiments boosts the popularity of fresh milk, while in South Korea, fresh milk is negatively affected by flavoured milk drinks, as manufacturers compete by introducing new flavours like honey, watermelon and toffee nut, inspired by foodservice menus.

Chinese companies lead dairy regionally, while Japanese and Indian companies are gaining traction as well

Yili and Mengniu lead dairy in Asia Pacific, but their presence is limited to China, whose sheer size is sufficient to outstrip companies that have a larger market count. Yakult’s positioning as beneficial for gut health sustained its performance, while multinationals like Nestlé and FrieslandCampina draw sales from multiple markets. Rising interest in dairy gives opportunity to smaller companies to gain sales from a broader base of consumers.

Supermarkets are key for chilled dairy products, but independent grocery retailers are integral to improving accessibility

Urbanisation and the rise of modern trade benefit dairy due to reliance on chillers and cold chain logistics for categories like yoghurt and fresh milk. Product freshness plays an essential role in the growth of dairy products as more nutritious than shelf stable variants, especially in emerging Asia, where health consciousness is gaining traction. However, consumers in rural areas rely on independent small grocers, which manufacturers are expected to penetrate.

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Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

APAC is expected to recover from the 2015/16 growth slowdown

Drinking milk products the largest contributors regionally bar Japan

Yoghurt and drinking milk products are big stars, cheese emerging

Multiple categories decline in Japan despite positive overall growth

Drinking milk products find success in Indonesia, Vietnam, Thailand

Nutrition benefits, food safety and convenience attract consumers

Independent small grocers still a key channel for most of Asia Pacific

Maintaining the freshness of dairy products essential for retailers

Leading Companies and Brands

Most markets are strongly consolidated, suppressing others’ sales

Domestic sales continue to buoy Yili and Mengniu’s success

Regional companies dominate, focussing sales in a few markets

Strategic presence in certain categories benefits brand rankings

Forecast Projections

Pakistan is forecasted to have the fastest growth, China the largest

Biggest growth set for the largest dairy markets, bar South Korea

Growth potential lies in health awareness, albeit to varying degrees

Soft drivers for forecast growth optimistic for most markets

Soft factors inhibit growth in Philippines, Korea, China and Vietnam

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

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Megatrends

Strategy Briefing

Dairy in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Asia Pacific is the biggest market for dairy but as lowest per capita spend, indicating potential for further expansion

Yoghurt and drinking milk products are important growth generators for the region’s dairy market

Chinese companies lead dairy regionally, while Japanese and Indian companies are gaining traction as well

Supermarkets are key for chilled dairy products, but independent grocery retailers are integral to improving accessibility

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

APAC is expected to recover from the 2015/16 growth slowdown

Drinking milk products the largest contributors regionally bar Japan

Yoghurt and drinking milk products are big stars, cheese emerging

Multiple categories decline in Japan despite positive overall growth

Drinking milk products find success in Indonesia, Vietnam, Thailand

Nutrition benefits, food safety and convenience attract consumers

Independent small grocers still a key channel for most of Asia Pacific

Maintaining the freshness of dairy products essential for retailers

Leading Companies and Brands

Most markets are strongly consolidated, suppressing others’ sales

Domestic sales continue to buoy Yili and Mengniu’s success

Regional companies dominate, focussing sales in a few markets

Strategic presence in certain categories benefits brand rankings

Forecast Projections

Pakistan is forecasted to have the fastest growth, China the largest

Biggest growth set for the largest dairy markets, bar South Korea

Growth potential lies in health awareness, albeit to varying degrees

Soft drivers for forecast growth optimistic for most markets

Soft factors inhibit growth in Philippines, Korea, China and Vietnam

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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