Dairy in China

Dairy in China - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Foodservice puts butter on the menu but COVID-19 hits sales as outlets forced to close

Butter benefits from home baking trend while margarine continues to suffer from unhealthy image

Fonterra takes its strong reputation in foodservice into the retail channel

RECOVERY AND OPPORTUNITIES

Butter set to bounce back

Unhealthy image expected to limit sales potential of margarine

Focus on dairy in China offers strong potential for new and existing players

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Cheese not expected to melt under the challenges presented by COVID-19 thanks to healthy image and strong promotion efforts

Children’s cheese on the rise thanks to healthy image

Other processed cheese the preferred choice of Chinese consumers

RECOVERY AND OPPORTUNITIES

Future looks bright for cheese thanks to its healthy image

Bingrain leads and has one eye on the future with online strategy and new partnerships

Unprocessed cheese offers promise thanks to natural image

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020
Table 13 Sales of Cheese by Category: Value 2015-2020
Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 15 Sales of Cheese by Category: % Value Growth 2015-2020
Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 18 NBO Company Shares of Cheese: % Value 2016-2020
Table 19 LBN Brand Shares of Cheese: % Value 2017-2020
Table 20 Distribution of Cheese by Format: % Value 2015-2020
Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 22 Forecast Sales of Cheese by Category: Value 2020-2025
Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Cancellation of Chinese New Year celebrations hits sales of shelf stable milk

Fresh milk making headway as domestic dairy giants enter the fray

Soy drinks facing several challenges with COVID-19 putting a further dent in sales

RECOVERY AND OPPORTUNITIES

Fresh milk on the rise

Bright Dairy goes digital in face of growing demand and mounting competition

Mixed results expected to be seen within milk as consumers value freshness and health claims

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

More sophisticated coffee drinkers shun coffee whiteners and condensed milk

COVID-19 encourages increase in home baking supporting demand for cream

Manufacturers introduce smaller pack sizes to cater to the retail market

RECOVERY AND OPPORTUNITIES

Steady growth predicted as manufacturers look to expand reach

Foreign players expected to retain dominance

Cream offers potential thanks to home baking trend

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020
Table 37 Sales of Other Dairy by Category: Value 2015-2020
Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 41 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 42 Distribution of Other Dairy by Format: % Value 2015-2020
Table 43 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 44 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 45 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Yoghurt unlikely to suffer for long despite the challenges posed by COVID-19

Drinking yoghurt seen as healthy and nutritious pointing to a bright future

Clean labelling building trust among China’s consumers

RECOVERY AND OPPORTUNITIES

Yoghurt benefiting from strong investment pointing to bright future

Yili set to increase its lead as the market becomes more consolidated

Mengniu the main challenger to Yili with its focus on health and wellness

CATEGORY DATA

Table 47 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 48 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 51 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 52 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 53 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 54 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice hit during peak season
Shift to retail insufficient to make up for loss of cooking ingredients and meals sales
Tea shops recovering quickly

Consumer Foodservice

COVID-19 bolsters commitment to digital engagement
Ready-to-cook sets target rise in home cooking
Hotpot remains popular, with foodservice operators targeting home delivery

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 59 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 60 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 61 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 62 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 63 Sales of Packaged Food by Category: Volume 2015-2020
Table 64 Sales of Packaged Food by Category: Value 2015-2020
Table 65 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 66 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 67 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 68 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 69 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 70 Penetration of Private Label by Category: % Value 2015-2020
Table 71 Distribution of Packaged Food by Format: % Value 2015-2020
Table 72 Distribution of Packaged Food by Format and Category: % Value 2020
Table 73 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 74 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 75 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 76 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

SOURCES

Summary 1 Research Sources

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