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Overview:
Understand the latest market trends and future growth opportunities for the Dairy industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dairy industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dairy in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dairy in China?
- Which are the leading brands in Dairy in China?
- How are products distributed in Dairy in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Dairy in China - Category analysis
Butter and Spreads
KEY DATA FINDINGS
2020 IMPACT
Foodservice puts butter on the menu but COVID-19 hits sales as outlets forced to close
Butter benefits from home baking trend while margarine continues to suffer from unhealthy image
Fonterra takes its strong reputation in foodservice into the retail channel
RECOVERY AND OPPORTUNITIES
Butter set to bounce back
Unhealthy image expected to limit sales potential of margarine
Focus on dairy in China offers strong potential for new and existing players
CATEGORY DATA
Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020
Table 2 Sales of Butter and Spreads by Category: Value 2015-2020
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020
Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025
Cheese
KEY DATA FINDINGS
2020 IMPACT
Cheese not expected to melt under the challenges presented by COVID-19 thanks to healthy image and strong promotion efforts
Children’s cheese on the rise thanks to healthy image
Other processed cheese the preferred choice of Chinese consumers
RECOVERY AND OPPORTUNITIES
Future looks bright for cheese thanks to its healthy image
Bingrain leads and has one eye on the future with online strategy and new partnerships
Unprocessed cheese offers promise thanks to natural image
CATEGORY DATA
Table 12 Sales of Cheese by Category: Volume 2015-2020
Table 13 Sales of Cheese by Category: Value 2015-2020
Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020
Table 15 Sales of Cheese by Category: % Value Growth 2015-2020
Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020
Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020
Table 18 NBO Company Shares of Cheese: % Value 2016-2020
Table 19 LBN Brand Shares of Cheese: % Value 2017-2020
Table 20 Distribution of Cheese by Format: % Value 2015-2020
Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025
Table 22 Forecast Sales of Cheese by Category: Value 2020-2025
Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025
Drinking Milk Products
KEY DATA FINDINGS
2020 IMPACT
Cancellation of Chinese New Year celebrations hits sales of shelf stable milk
Fresh milk making headway as domestic dairy giants enter the fray
Soy drinks facing several challenges with COVID-19 putting a further dent in sales
RECOVERY AND OPPORTUNITIES
Fresh milk on the rise
Bright Dairy goes digital in face of growing demand and mounting competition
Mixed results expected to be seen within milk as consumers value freshness and health claims
CATEGORY DATA
Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025
Other Dairy
KEY DATA FINDINGS
2020 IMPACT
More sophisticated coffee drinkers shun coffee whiteners and condensed milk
COVID-19 encourages increase in home baking supporting demand for cream
Manufacturers introduce smaller pack sizes to cater to the retail market
RECOVERY AND OPPORTUNITIES
Steady growth predicted as manufacturers look to expand reach
Foreign players expected to retain dominance
Cream offers potential thanks to home baking trend
CATEGORY DATA
Table 36 Sales of Other Dairy by Category: Volume 2015-2020
Table 37 Sales of Other Dairy by Category: Value 2015-2020
Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020
Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Other Dairy: % Value 2016-2020
Table 41 LBN Brand Shares of Other Dairy: % Value 2017-2020
Table 42 Distribution of Other Dairy by Format: % Value 2015-2020
Table 43 Forecast Sales of Other Dairy by Category: Volume 2020-2025
Table 44 Forecast Sales of Other Dairy by Category: Value 2020-2025
Table 45 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025
Table 46 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025
Yoghurt and Sour Milk Products
KEY DATA FINDINGS
2020 IMPACT
Yoghurt unlikely to suffer for long despite the challenges posed by COVID-19
Drinking yoghurt seen as healthy and nutritious pointing to a bright future
Clean labelling building trust among China’s consumers
RECOVERY AND OPPORTUNITIES
Yoghurt benefiting from strong investment pointing to bright future
Yili set to increase its lead as the market becomes more consolidated
Mengniu the main challenger to Yili with its focus on health and wellness
CATEGORY DATA
Table 47 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 48 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Table 51 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020
Table 52 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020
Table 53 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020
Table 54 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020
Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025
Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025
Packaged Food in China - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?
FOODSERVICE
Sales to Foodservice
Foodservice hit during peak season
Shift to retail insufficient to make up for loss of cooking ingredients and meals sales
Tea shops recovering quickly
Consumer Foodservice
COVID-19 bolsters commitment to digital engagement
Ready-to-cook sets target rise in home cooking
Hotpot remains popular, with foodservice operators targeting home delivery
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 59 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 60 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 61 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 62 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025
MARKET DATA
Table 63 Sales of Packaged Food by Category: Volume 2015-2020
Table 64 Sales of Packaged Food by Category: Value 2015-2020
Table 65 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 66 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 67 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 68 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 69 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 70 Penetration of Private Label by Category: % Value 2015-2020
Table 71 Distribution of Packaged Food by Format: % Value 2015-2020
Table 72 Distribution of Packaged Food by Format and Category: % Value 2020
Table 73 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 74 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 75 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 76 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources