Dairy in China

Dairy in China - Category analysis

Butter and Spreads

HEADLINES

PROSPECTS

Butter demand boosted by Western-style cooking and home-baking

Foodservice usage increases consumer familiarity with butter

Margarine suffers from unhealthy image

COMPETITIVE LANDSCAPE

Fonterra builds on foodservice presence to reinforce leading position

Yili targeting baking demand

Foreign brands’ strength founded on perceived expertise

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 2 Sales of Butter and Spreads by Category: Value 2014-2019
Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 7 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024

Cheese

HEADLINES

PROSPECTS

Growing range of products targeting children

Unprocessed cheese increasingly targeting snacking trend

Foodservice innovation leading to greater exposure to cheese

COMPETITIVE LANDSCAPE

Bongrain responding to increasing competition and evolving demand

Major players Yili and Mengniu entering cheese

Milkground displaying growing commitment to retail

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2014-2019
Table 13 Sales of Cheese by Category: Value 2014-2019
Table 14 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 15 Sales of Cheese by Category: % Value Growth 2014-2019
Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 17 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 18 NBO Company Shares of Cheese: % Value 2015-2019
Table 19 LBN Brand Shares of Cheese: % Value 2016-2019
Table 20 Distribution of Cheese by Format: % Value 2014-2019
Table 21 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 22 Forecast Sales of Cheese by Category: Value 2019-2024
Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cheese by Category: % Value Growth 2019-2024

Drinking Milk Products

HEADLINES

PROSPECTS

Fresh milk sees strong growth driven by major new entrants

Flavoured milk drinks responding to growing competition from yoghurt

Soy drinks growing but facing significant challenges

COMPETITIVE LANDSCAPE

Yili targets upmarket shift in demand

Bright working to fend off growing competition in fresh milk

Nestlé maintains share growth in powder milk

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 26 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 31 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Other Dairy

HEADLINES

PROSPECTS

Premium image of ice cream boosts interest in cream as key ingredient

Specialist coffee shops undermine demand for coffee whiteners and condensed milk

Emphasis on quality rather than price benefits cream

COMPETITIVE LANDSCAPE

Brand strength and distribution underpin Nestlé’s dominance

Growing retail demand leading to new packaging launches

Yili enters cream

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2014-2019
Table 37 Sales of Other Dairy by Category: Value 2014-2019
Table 38 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 39 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 41 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 42 Distribution of Other Dairy by Format: % Value 2014-2019
Table 43 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 44 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 45 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024

Yoghurt and Sour Milk Products

HEADLINES

PROSPECTS

Manufacturers look to new flavours to boost ambient drinking yoghurt

Trend towards 100ml bottles in probiotic drinking yoghurt

Yoghurt employed to generate a healthy image in other packaged food categories

COMPETITIVE LANDSCAPE

Yili reinforces leading position through innovation and expanding distribution

Bright working to meet challenge of major rivals’ expansion

New Hope maintains dynamic expansion

CATEGORY DATA

Table 47 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 48 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 51 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 52 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 53 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 54 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

Urbanisation shaping demand trends

Health-awareness increasingly manifested in demand for natural products

Competitive environment favouring major brand manufacturers

Demand for convenience driving foodservice and shaping retail innovation

Ongoing growth but with notable constraints

FOODSERVICE

Sales to Foodservice

Pressure to deliver quick but standardised food boosts demand for packaged products
Brand manufacturers increasingly looking to retail
Substitutes for milk performing well in foodservice

Consumer Foodservice

Growing emphasis on food innovation
Exposure through foodservice has the potential to boost retail sales
Blurring of distinctions between consumer foodservice and retail

CATEGORY DATA

Table 59 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 60 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 61 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 62 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 63 Sales of Packaged Food by Category: Volume 2014-2019
Table 64 Sales of Packaged Food by Category: Value 2014-2019
Table 65 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 66 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 67 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 68 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 69 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 70 Penetration of Private Label by Category: % Value 2014-2019
Table 71 Distribution of Packaged Food by Format: % Value 2014-2019
Table 72 Distribution of Packaged Food by Format and Category: % Value 2019
Table 73 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 74 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 75 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

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