Dairy in China

September 2020

While butter is primarily associated with Western cuisines, its potential use in Chinese cuisine has been heavily promoted by major producers such as Fonterra. This led to increasing use of butter in foodservice during the review period, which is generally a more fertile ground for innovation in terms of usage. While retail consumers tend to be conservative and stick to traditional dishes and ingredients, there is pressure on foodservice professionals to be creative in terms of recipes. This has

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in China?
  • Which are the leading brands in Dairy in China?
  • How are products distributed in Dairy in China?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in China - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Foodservice puts butter on the menu but COVID-19 hits sales as outlets forced to close
Butter benefits from home baking trend while margarine continues to suffer from unhealthy image
Fonterra takes its strong reputation in foodservice into the retail channel

RECOVERY AND OPPORTUNITIES

Butter set to bounce back
Unhealthy image expected to limit sales potential of margarine
Focus on dairy in China offers strong potential for new and existing players

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Cheese not expected to melt under the challenges presented by COVID-19 thanks to healthy image and strong promotion efforts
Children’s cheese on the rise thanks to healthy image
Other processed cheese the preferred choice of Chinese consumers

RECOVERY AND OPPORTUNITIES

Future looks bright for cheese thanks to its healthy image
Bingrain leads and has one eye on the future with online strategy and new partnerships
Unprocessed cheese offers promise thanks to natural image

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Cancellation of Chinese New Year celebrations hits sales of shelf stable milk
Fresh milk making headway as domestic dairy giants enter the fray
Soy drinks facing several challenges with COVID-19 putting a further dent in sales

RECOVERY AND OPPORTUNITIES

Fresh milk on the rise
Bright Dairy goes digital in face of growing demand and mounting competition
Mixed results expected to be seen within milk as consumers value freshness and health claims

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

More sophisticated coffee drinkers shun coffee whiteners and condensed milk
COVID-19 encourages increase in home baking supporting demand for cream
Manufacturers introduce smaller pack sizes to cater to the retail market

RECOVERY AND OPPORTUNITIES

Steady growth predicted as manufacturers look to expand reach
Foreign players expected to retain dominance
Cream offers potential thanks to home baking trend

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 41 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 42 Distribution of Other Dairy by Format: % Value 2015-2020 Table 43 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 44 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Yoghurt unlikely to suffer for long despite the challenges posed by COVID-19
Drinking yoghurt seen as healthy and nutritious pointing to a bright future
Clean labelling building trust among China’s consumers

RECOVERY AND OPPORTUNITIES

Yoghurt benefiting from strong investment pointing to bright future
Yili set to increase its lead as the market becomes more consolidated
Mengniu the main challenger to Yili with its focus on health and wellness

CATEGORY DATA

Table 47 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 48 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 51 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 52 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 53 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 54 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice hit during peak season Shift to retail insufficient to make up for loss of cooking ingredients and meals sales Tea shops recovering quickly
Consumer Foodservice
COVID-19 bolsters commitment to digital engagement Ready-to-cook sets target rise in home cooking Hotpot remains popular, with foodservice operators targeting home delivery
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 59 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 60 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 61 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 62 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 63 Sales of Packaged Food by Category: Volume 2015-2020 Table 64 Sales of Packaged Food by Category: Value 2015-2020 Table 65 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 66 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 67 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 68 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 69 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 70 Penetration of Private Label by Category: % Value 2015-2020 Table 71 Distribution of Packaged Food by Format: % Value 2015-2020 Table 72 Distribution of Packaged Food by Format and Category: % Value 2020 Table 73 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 74 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 76 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

SOURCES

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This report originates from Passport, our Dairy research and analysis database.

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