Dairy in Costa Rica

September 2020

Baby food is expected to performed very well in terms of current retail value and volume growth in 2020, part of this arising from stockpiling, particularly with milk formula, prior to the start of lockdown. Prepared baby food is also expected to perform well in 2020 and is significantly larger in terms of retail value than dried baby food. A contributing factor to the healthy value growth is that prices are expected to remain unchanged in 2020.

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Costa Rica?
  • Which are the leading brands in Dairy in Costa Rica?
  • How are products distributed in Dairy in Costa Rica?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Costa Rica?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Costa Rica - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads benefits from COVID-19 as people eat at home more
Two local players dominate with affordable pricing
Vegetable-based spreads promote multiple claims

RECOVERY AND OPPORTUNITIES

Subdued growth expected well into the forecast period
Increased specialisation during the forecast period
E-commerce and online marketing will be the new battleground during the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Cheese benefits from its versatility as a snacking option, during COVID-19
RL Cooperativa and Sigma dominate thanks to wide coverage and affordable prices
Healthier and affordable is the key formula

RECOVERY AND OPPORTUNITIES

Premium products may struggle in forecast period due to economic uncertainty
Upper-income consumers interested in value-added cheese and its alternatives
Cheese should benefit from the growing interest in e-commerce during the forecast period

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 NBO Company Shares of Cheese: % Value 2016-2020 Table 18 LBN Brand Shares of Cheese: % Value 2017-2020 Table 19 Distribution of Cheese by Format: % Value 2015-2020 Table 20 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 21 Forecast Sales of Cheese by Category: Value 2020-2025 Table 22 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Overall, milk performs well during 2020, but COVID-19 changes purchasing patterns
Though still dominant, Dos Pinos sees increasing competition due to strong new product development from competitors
Milk alternatives continue their upward growth trajectory due to healthy image

RECOVERY AND OPPORTUNITIES

Subdued growth in 2021 as benefits of COVID-19 fade
Milk alternatives and functional drinking milk products will benefit from health and wellness trend
E-commerce the new battleground during the forecast period

CATEGORY DATA

Table 24 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 25 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 26 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 29 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 30 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 31 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Other dairy benefits from increased home baking during 2020
Nestlé and Dos Pinos remain dominant in stagnant product area
Limited growth and innovation during the review period

RECOVERY AND OPPORTUNITIES

Only modest current retail value growth in a stagnant product area during the forecast period
Other dairy emulates properties of plain yoghurt
Innovation and functionality will be promoted online

CATEGORY DATA

Table 35 Sales of Other Dairy by Category: Volume 2015-2020 Table 36 Sales of Other Dairy by Category: Value 2015-2020 Table 37 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 38 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 40 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 41 Distribution of Other Dairy by Format: % Value 2015-2020 Table 42 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 43 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 44 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Yoghurt benefits from consumers seeking healthy snacks
Dos Pinos dominates thanks to wide reach but faces competition from new entrant Grupo Lala
Functional yoghurt continues to grow as consumers seek healthy options

RECOVERY AND OPPORTUNITIES

Growth potential could be dampened during the forecast period if tourists do not return
Yoghurt will benefit from healthier snacking trends during the forecast period
Affordability and high-quality important trends during the forecast period

CATEGORY DATA

Table 46 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 47 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
COVID-19 lockdown restrictions cause foodservice outlets to close, dampening demand for packaged food from foodservice suppliers Foodservice suppliers resort to offering packaged food products direct to consumers to help offset reduced demand from restaurants Retailers Florida and Britt offer support to local foodservice businesses in Costa Rica in 2020
Category Data
Table 57 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 58 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 59 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 60 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 61 Sales of Packaged Food by Category: Volume 2015-2020 Table 62 Sales of Packaged Food by Category: Value 2015-2020 Table 63 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 64 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 65 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 66 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 67 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 68 Penetration of Private Label by Category: % Value 2015-2020 Table 69 Distribution of Packaged Food by Format: % Value 2015-2020 Table 70 Distribution of Packaged Food by Format and Category: % Value 2020 Table 71 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 72 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 73 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 74 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

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This report originates from Passport, our Dairy research and analysis database.

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