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Dairy in Ecuador

October 2020

With increased cooking and baking at home, due to strict restrictions on movement as a result of CIVID-19, butter and spreads is expected to performs better than predicted, with a slight current retail value increase and with volumes remaining unchanged from 2019. Margarine in particular is expected to perform better than predicted as its longer shelf life meant that consumers with limited refrigeration capacity chose to purchase margarine over butter in 2020, as they were shopping less and buyi

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Ecuador report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Ecuador?
  • Which are the leading brands in Dairy in Ecuador?
  • How are products distributed in Dairy in Ecuador?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Ecuador - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Butter and spreads performs better than expected as people cook and bake at home more in 2020
Private label increasing threat, particularly in butter
Butter registers higher value growth over the review period, as it is perceived as healthier

RECOVERY AND OPPORTUNITIES

Sales likely to struggle in forecast period as economy constricts due to effects of COVID-19
Manufacturers will focus on adding healthier ingredients to margarine during the forecast period
Interest in e-commerce continues to grow during forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Cheese benefits from increased snacking and cooking at home in 2020, as a result of COVID-19
Alpina benefits from snacking and gourmet launches
Unregulated artisanal cheese accounts for high value share and this is likely to continue

RECOVERY AND OPPORTUNITIES

Economy brands to benefit if economy severely affected by COVID-19
Spreadable processed cheese seen as increasingly versatile during the forecast period, with numerous product launches
Traffic light system leading to healthier-positioned cheeses during the forecast period

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 NBO Company Shares of Cheese: % Value 2016-2020 Table 18 LBN Brand Shares of Cheese: % Value 2017-2020 Table 19 Distribution of Cheese by Format: % Value 2015-2020 Table 20 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 21 Forecast Sales of Cheese by Category: Value 2020-2025 Table 22 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Affluent consumers switch to milk in Tetra Brik, rather than in bags
No strong brand loyalty in a fragmented product area
Higher-priced brands offer more convenient packaging features

RECOVERY AND OPPORTUNITIES

If economy recovers quickly post COVID-19, players will be to compete on more than just price
Consumers increasingly looking for functional benefits from milk during the forecast period
E-commerce activity will rise during the forecast period as many consumers appreciate its convenience

CATEGORY DATA

Table 24 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 25 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 26 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 28 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 29 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 30 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 31 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Increased home baking gives cream and condensed milk a lift in 2020, due to COVID-19
Nestlé continues to dominate, owing to strong distribution network
Increasingly competition from smaller more economically priced brands

RECOVERY AND OPPORTUNITIES

Decline expected during the forecast period, even if the economy recovers quickly from COVID-19
Little growth potential as consumers increasingly worry about the high fat and sugar content in condensed milk and cream
Players will compete through different packaging and size options during the forecast period

CATEGORY DATA

Table 35 Sales of Other Dairy by Category: Volume 2015-2020 Table 36 Sales of Other Dairy by Category: Value 2015-2020 Table 37 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 38 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 40 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 41 Distribution of Other Dairy by Format: % Value 2015-2020 Table 42 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 43 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 44 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Family-sized yoghurt products increase value share in 2020, due to COVID-19
Industrias Lácteas’s widening offer retains consumer attention
Several launches of larger one litre packaging as consumers look to economise

RECOVERY AND OPPORTUNITIES

If economy is severely hit by COVID-19, consumers will respond by purchasing economically-priced yoghurt in larger family-pack formats.
Yoghurt seen as healthy dairy option during the forecast period
Consumers perceive Greek yoghurt as healthier and players will increase availability during the forecast period

CATEGORY DATA

Table 46 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 47 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 48 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 51 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 52 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 53 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice forced to close at the beginning of lockdown to contain contamination Consumers avoid eating out at restaurants due to fears of contracting the virus Reduced business tourism contributes to the suffering foodservice industry as tourism usually boosts sales
Category Data
Table 57 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 58 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 59 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 60 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 61 Sales of Packaged Food by Category: Volume 2015-2020 Table 62 Sales of Packaged Food by Category: Value 2015-2020 Table 63 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 64 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 65 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 66 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 67 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 68 Distribution of Packaged Food by Format: % Value 2015-2020 Table 69 Distribution of Packaged Food by Format and Category: % Value 2020 Table 70 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 71 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 72 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 73 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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This report originates from Passport, our Dairy research and analysis database.

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