Dairy in Egypt

September 2020

Butter and spreads is expected to record higher rates of both current value and volume growth in 2020, led by cooking fats, with volume growth particularly strong during Q1 2020. As the largest category within butter and spreads, positive volume growth for cooking fats is set to reverse 2019’s negative growth for the category overall. The improved performance of cooking fats is attributable to the much lower rate of unit price growth in 2020 compared to the review period.

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Egypt?
  • Which are the leading brands in Dairy in Egypt?
  • How are products distributed in Dairy in Egypt?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Egypt - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Stronger growth for cooking fats due to lower unit price growth in 2020
Consumers allocate a larger proportion of income to essential food spending in 2020
Afia retains lead against growing competition from Arma in cooking fats in 2020

RECOVERY AND OPPORTUNITIES

Excess supply set to hinder value and volume growth in 2021
Growth expected over the forecast period due to falling unit prices
Promotion and premiumisation set to be key as margins come under pressure

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Higher volume sales for cheese as competition leads to lower price growth in 2020
Consumer fears over COVID-19 drive sales of packaged hard cheese in 2020
Best Cheese maintains lead amid strong competition in 2020

RECOVERY AND OPPORTUNITIES

Pressure on incomes set to drive slower growth for cheese in 2021
Lower unit prices lead to positive growth over the forecast period
Potential growth for locally produced cheese amid a deteriorating economic landscape

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and lower unit price growth drive volume sales in 2020
Consumers switch to packaged milk due to hygiene concerns in 2020
Juhayna maintains lead with rapid response to changing trends in 2020

RECOVERY AND OPPORTUNITIES

Slower value growth in 2021 as foodservice and regular purchasing patterns return
Return to value growth for drinking milk products over the forecast period
Growing health awareness among younger consumers to drive growth in fresh milk

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Other dairy impacted by lower non-essential spending and school closures in 2020
Consumers favour unpackaged fromage frais and quark in 2020
Juhayna launches Happy Kitchen range to remain the leading player in 2020

RECOVERY AND OPPORTUNITIES

Reduced negative value growth for all categories in 2021
Cream set to offer best prospects over the forecast period
Post-COVID economic slowdown threatens other dairy

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 Sales of Cream by Type: % Value 2015-2020 Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 43 Distribution of Other Dairy by Format: % Value 2015-2020 Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Greater price stability drives strong growth for plain yoghurt in 2020
Promotions a key factor in spending decisions in 2020
Juhayna launches new ranges and refreshes Zabado to retain lead in 2020

RECOVERY AND OPPORTUNITIES

Return to normal purchasing patterns set to lead to slower growth in 2021
Positive value growth for all categories over the forecast period
Pressure on margins likely to impact innovation

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 52 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 53 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 54 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 55 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 59 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Greater price stability drives strong growth for plain yoghurt in 2020
Promotions a key factor in spending decisions in 2020
Juhayna launches new ranges and refreshes Zabado to retain lead in 2020

RECOVERY AND OPPORTUNITIES

Return to normal purchasing patterns set to lead to slower growth in 2021
Positive value growth for all categories over the forecast period
Pressure on margins likely to impact innovation

CATEGORY DATA

Table 60 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 61 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 62 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 63 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 64 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 65 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 66 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 67 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 69 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 70 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 71 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Demand shifts from foodservice to retail Collapse of tourism depresses foodservice demand for packaged food Lingering economic impact of COVID-19 will slow recovery in foodservice demand
Consumer Foodservice
Sales at most foodservice outlets declined by at least half Delivery apps provide a lifeline to smaller outlets Recovery will be slow and partial
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 72 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 73 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 74 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 75 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 76 Sales of Packaged Food by Category: Volume 2015-2020 Table 77 Sales of Packaged Food by Category: Value 2015-2020 Table 78 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 79 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 80 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 81 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 82 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 83 Distribution of Packaged Food by Format: % Value 2015-2020 Table 84 Distribution of Packaged Food by Format and Category: % Value 2020 Table 85 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 86 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 87 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 88 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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This report originates from Passport, our Dairy research and analysis database.

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