Spreadable processed cheese saw strong growth towards the end of the review period with consumers being drawn towards its lower price, compared to other cheese types, as well as its convenience. Consumers enjoy spreading it on bread as a quick and convenient snack, while the growing range of flavours on offer is also helping to catch the attention of consumers. As a result, the category is projected to almost double its value sales over the forecast period, in current value terms.
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This report originates from Passport, our Dairy research and analysis database.
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