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Dairy in India

September 2020

Butter is maintaining a strong growth rate in 2020 despite the COVID-19 lockdown. A staple item available through grocery stores, butter is benefiting from increased use in home-cooking as consumers are confined to their homes. Packaged products from trusted brands are performing particularly well in an increasingly health- and hygiene-conscious environment. While butter has remained available through essential store-based retail outlets, the category has also seen a marked increase in online sa

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in India?
  • Which are the leading brands in Dairy in India?
  • How are products distributed in Dairy in India?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in India - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Butter growth supported by increased use in home-cooking
Ghee benefits from strong role in traditional cuisine
Gujarat Co-operative Milk Marketing Federation has strength to respond to novel conditions

RECOVERY AND OPPORTUNITIES

Butter and spreads expected to see consistent growth
Ghee has role in medicinal and religious practices
Increased hygiene-consciousness to boost performance of packaged products

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Lockdown boosts demand for packaged paneer
Cheese seeing consumers’ away-from-home experiences influence at-home demand in lockdown
Amul increases marketing activity and brings back old ads

RECOVERY AND OPPORTUNITIES

Significant growth ahead
Innovation to play an important role in driving growth
Potential for artisanal cheese

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Milk sees strong demand during lockdown
Flavoured milk drinks sees impulse purchases hit, while innovation focuses on boosting immunity
Leader responds quickly to lockdown conditions

RECOVERY AND OPPORTUNITIES

Continued shift towards packaged products
Opportunities for health-orientated innovation
Potential in milk alternatives

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Increasing use of condensed milk in at-home food preparation
Coffee whiteners sees retail growth as consumers confined to home
Leaders benefit from high levels of consumer trust

RECOVERY AND OPPORTUNITIES

Positive outlook
Opportunities for innovation
Long shelf life of coffee whiteners appeals to busy consumers

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 41 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 42 Distribution of Other Dairy by Format: % Value 2015-2020 Table 43 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 44 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Targeting health-conscious demand
Increasing use of local flavours and ingredients
Leading players experience share erosion

RECOVERY AND OPPORTUNITIES

Health-orientated positioning set to drive strong growth
Innovation with a local focus
Return of on-the-go demand

CATEGORY DATA

Table 47 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 48 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 52 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 53 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 54 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Foodservice severely impacted by social distancing and imposition of lockdowns Ice cream and edible oils witness strong declines Recovery not expected until 2021
Consumer Foodservice
Fight back starts as consumer foodservice players engage in extraordinary measures to maintain their operations Food delivery resilient compared to dine in with recovery nearing pre-COVID levels New social engagement constructs encourage some consumers to dine at home
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 58 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 59 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 60 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 61 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 62 Sales of Packaged Food by Category: Volume 2015-2020 Table 63 Sales of Packaged Food by Category: Value 2015-2020 Table 64 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 65 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 66 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 67 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 68 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 69 Penetration of Private Label by Category: % Value 2015-2020 Table 70 Distribution of Packaged Food by Format: % Value 2015-2020 Table 71 Distribution of Packaged Food by Format and Category: % Value 2020 Table 72 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 73 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 74 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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This report originates from Passport, our Dairy research and analysis database.

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