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Dairy in Ireland

October 2020

Butter holds a larger value share than margarine and spreads in 2020, having grown in value over the review period and taking the lead in 2019. However, margarine and spreads still holds the largest volume share, due to its cheaper price. This is because prices of raw dairy used for butter have been heavily violated in Ireland over the past years, creating supply issues across the industry and producers. Even though the retail price steadily increased, the Irish processing industry has been taki

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Ireland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Ireland?
  • Which are the leading brands in Dairy in Ireland?
  • How are products distributed in Dairy in Ireland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Ireland - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Butter gets boost from upsurge in home-baking due to conditions caused by COVID-19
Ornua Co-op supports its members with EUR1 billion worth of stock purchases
Top three companies maintain their leads, with competition set to heat up between the smaller players in a fragmented landscape

RECOVERY AND OPPORTUNITIES

Developments driven by free-from, organic and fortified variants
Co-operatives and partnerships provide support and wider distribution capacity for smaller players
Ongoing promotion of home-cooking keeps stimulating retail sales as foodservice channels reopen

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Cheese benefits from both home-cooking and snacking trends caused by lockdowns
Restrictions on exports due to COVID-19 and Brexit lead players to diversify their portfolios
Domestic and private label brands dominate cheese thanks to Ireland’s strong tradition of dairy

RECOVERY AND OPPORTUNITIES

Players face challenges from Brexit to environmental issues, yet still look set to see healthy growth overall
Ongoing trend for artisanal cheese set to continue to inspire developments
Polarised portfolios with traditional cheap cheddar and higher-priced specialist cheeses will give players a competitive advantage

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Fresh milk strongly supported by Ireland’s dairy traditions
Milk alternatives continues to grow, led my specialist Alpro
Glanbia Plc maintains lead and states an organic position against environmental slurs, whilst co-operatives continue to grow in power

RECOVERY AND OPPORTUNITIES

New product developments in fortified/functional and milk alternatives set to drive sales and create competition with baby milk
Dairy co-operatives set to continue to grow in power, due to their notable benefits
Environmentally friendly farming becomes increasingly important

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Other dairy sees stronger impact from COVID-19, as products are generally seen as non-essential purchases
Innovations in fromage frais and quark help the segment to compete against yoghurt
Shares are fragmented beyond the leading players, with well-known brands using targeted launches to win share

RECOVERY AND OPPORTUNITIES

Clever sales strategies needed to make products stand out on the shop shelves
Niche and healthy dairy- and gluten-free desserts hold opportunities for growth
Fromage frais and quark supported by being more essential and seeing ongoing innovations

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 Sales of Cream by Type: % Value 2015-2020 Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 43 Distribution of Other Dairy by Format: % Value 2015-2020 Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Polarisation in yoghurt between plain and natural, and premium with exotic flavours
Kefir continues to gain traction due to healthy image and widening availability
Multinationals lead the segment, but traditional domestic players still show strong competition

RECOVERY AND OPPORTUNITIES

Opportunities for domestic players to benefit from Brexit, due to high percentage of yoghurt in Ireland being imported
Clever promotions and charitable actions give domestic players solutions to challenges
Adapted marketing strategies for plain and flavoured yoghurt, with nutritional value being the common ground

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 52 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 53 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 54 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 55 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 59 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Providers of packaged food to foodservice outlets in Ireland suffer from a loss in contracts and revenues as these outlets were forced to close for several months in 2020 Foodservice providers were forced to adapt their packaged food products to be more compatible with takeaway and home delivery in 2020 Use of temperature screening technology becomes widespread among foodservice providers
Consumer Foodservice
Loss of tourism due to COVID-19 negatively affects sales of food to consumers through foodservice channels in 2020 Quick service restaurants were better prepared to undertake operational challenges required by COVID-19 and the related lockdown measures Foodservice outlets at retailers also struggle from a loss in sales in 2020, as consumers’ visits have noticeably shortened
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 60 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 61 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 62 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 63 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 64 Sales of Packaged Food by Category: Volume 2015-2020 Table 65 Sales of Packaged Food by Category: Value 2015-2020 Table 66 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 67 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 68 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 69 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 70 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 71 Penetration of Private Label by Category: % Value 2015-2020 Table 72 Distribution of Packaged Food by Format: % Value 2015-2020 Table 73 Distribution of Packaged Food by Format and Category: % Value 2020 Table 74 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 76 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 77 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

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DISCLAIMER

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This report originates from Passport, our Dairy research and analysis database.

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