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Dairy in Italy

October 2020

Margarine will see an overall decline in retail volume sales in 2020, though functional products are expected to show the best current retail value performance. For example, Unigrà launched a new Orasì margarine, Margarina Vegetale di Girasole Senza Sale, in 2019 in a 250g pack size. The product is free from salt and preservatives and is 100% plant-based with sunflower oil as its core ingredient. Vallé Italia, the Italian leader in spreadable margarine, will also continue to invest in communicat

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Italy?
  • Which are the leading brands in Dairy in Italy?
  • How are products distributed in Dairy in Italy?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Italy - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Margarine will decline in 2020, though functional spreads and low cost of products will drive growth
Butter expected to diversify in 2020 with new packaging, formats and value-added products
Sustainability and organic products will remain popular in 2020

RECOVERY AND OPPORTUNITIES

COVID-19 will continue to drive up butter sales into the forecast period
Free from lactose will continue to enjoy growing popularity as consumers look for healthier formats
Latteria Soresina will tap into downsizing trend with smaller pack sizes into the forecast period

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

COVID-19 will boost cheese sales due to home-cooking trend and targeted advertising
Processed cheese will be negatively impacted by health and wellness trends in 2020
Parmareggio and Biraghi will provide innovation through snack options in 2020
Vegan alternatives and lactose free cheeses will gain popularity in 2020

RECOVERY AND OPPORTUNITIES

Local cheese will perform well into the forecast period, as consumers prefer products made in Italy
BiG and Mondelez will lead through promotion and new product development into the forecast period
Small players will abound into the forecast period, although trust in larger cooperatives will increase

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Sustainability and environmental care will be key in 2020
Milk alternatives will see strong retail volume growth in 2020, though soy milk will decline
FF products will hold wide appeal in 2020 in line with health and wellness trends

RECOVERY AND OPPORTUNITIES

Consumers will seek local and premium products for quality and health reasons into the forecast period
Milk alternatives will benefit from the search for locally sourced products
Newlat Food has high hopes for future after Centrale del Latte d’Italia acquisition

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Cream will see a trend towards premiumisation in 2020
Products in line with health and wellness trends will increase in popularity in 2020
Free from lactose products expected to perform well in 2020

RECOVERY AND OPPORTUNITIES

Cream will increasingly be distributed through discounters into the forecast period
Yoghurt will provide healthier yet tasty alternative to chilled dairy desserts into the forecast period
Coffee whiteners will emerge via discounters to register steady retail volume and current retail value growth into the future

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 Sales of Cream by Type: % Value 2015-2020 Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 43 Distribution of Other Dairy by Format: % Value 2015-2020 Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Healthier lifestyles will foster demand for probiotic and organic yoghurt in 2020
Sustainability and environmental care will be a key selling point in 2020
Private label brands will see strong current retail volume growth in 2020

RECOVERY AND OPPORTUNITIES

Health and wellness trends will influence yoghurt and sour milk into the forecast period
Drinking yoghurt will benefit from on-the-go consumption trend
Manufacturers will look to foreign options to pique the interest of consumers into the forecast period

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 52 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 53 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 54 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 55 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 59 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales to foodservice remain under pressure as government financial stimuli fail to boost distributors or domestic tourism sufficiently, while the volume and value of orders fall as the customer base shrinks Multichannel strategies set to become the new “normal” as COVID-19 threatens sales to foodservice in the short to medium term Ethnic and international cuisine trends offer suppliers an area of potential growth in a tough and shrinking foodservice landscape
Consumer Foodservice
Consumer foodservice set to see slow recovery as consumers remain reluctant to eat out due to lingering threat of COVID-19 and further restrictions on foodservice establishments Menus are expected to feature more health and wellness and vegetarian/vegan options as foodservice operators try to tap into the healthy eating trend and add value to their offer Food delivery makes strong gains as consumers seek safer and more convenient foodservice options
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025 Table 60 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 61 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 62 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 63 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 64 Sales of Packaged Food by Category: Volume 2015-2020 Table 65 Sales of Packaged Food by Category: Value 2015-2020 Table 66 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 67 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 68 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 69 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 70 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 71 Penetration of Private Label by Category: % Value 2015-2020 Table 72 Distribution of Packaged Food by Format: % Value 2015-2020 Table 73 Distribution of Packaged Food by Format and Category: % Value 2020 Table 74 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 76 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 77 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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This report originates from Passport, our Dairy research and analysis database.

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