Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Dairy in Norway

October 2020

COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in heightened consumer interest in being healthy (and thus eating healthily) in the medium/long term. The immediate impact was a spike in sales of butter and spreads and other staple foods (pasta, noodles, rice, canned/preserved food, etc.) as the Norwegian government imposed restrictions on their populations’ movements. Generally, consumers found more time, opportunity, and inclination – or were forced – to prepare meals at ho

USD 2,100
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Norway?
  • Which are the leading brands in Dairy in Norway?
  • How are products distributed in Dairy in Norway?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Norway - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Demand for butter and spreads increases as consumers prepare food at home and e-commerce increases while convenience stores and forecourt retailers take a hit during the pandemic in 2020
Butter remains the largest and best performing category, while value sales continue to be driven by healthier options and mixes in 2020
Competitive landscape in butter and spreads remains highly concentrated, while smaller players and private label gains value share in butter and spreads in 2020

RECOVERY AND OPPORTUNITIES

Although consumers remain price sensitive butter continues to grow over the forecast period
Butter for specific purposes set to rise over the forecast period due to butter being integral to Norwegian food culture
Margarine likely to suffer over the forecast period from a lack of time for baking and consumers preferring healthier edible oils

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Lockdown results in consumers shifting shopping for cheese to some modern grocery retailers and e-commerce in 2020
Spreadable processed cheese appeals to busy consumers, while imported cheeses grows in popularity and international trends gaining ground in packaged hard cheese in 2020
Tine continues to dominate cheese by extending its cheese range, while Synnøve capitalises on the growing vegan trend in 2020

RECOVERY AND OPPORTUNITIES

Price sensitive consumers to increase demand over the forecast period
Imported cheese’s popularity likely to increase over the forecast period
Hard cheese with fuller flavour and richer texture likely to boost sales over the forecast period

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

Consumers change eating behaviour during lockdown in 2020
Maturity the biggest challenge for manufacturers, while larger pack sizes in flavoured milk drinks puts pressure on unit prices and milk alternatives no longer a niche in 2020
Tine remains dominant in drinking milk products, but faces increasing competition and Q-Meieriene further gains share in fresh milk but also faces competition in 2020

RECOVERY AND OPPORTUNITIES

Sales of drinking milk products likely to grow sluggishly over the forecast period although demand will be stagnant
Fresh milk likely to benefit from increasing organic milk sales over the forecast period as consumers focus on sustainability
Flavoured milk drinks sales likely to be supported by the health and wellness trend and consumers expected to continue embracing milk alternatives over the forecast period

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Convenience stores and forecourt retailers lose value share as a result of the pandemic, but sales of other dairy products benefit from home seclusion in 2020
Chilled and shelf stable desserts continues to benefit from the health trend and cream sales benefits from lockdown in 2020
Tine continues to dominate other dairy thanks to its strength in cream, while much smaller Q-Meieriene grows value share in other dairy in 2020

RECOVERY AND OPPORTUNITIES

Other dairy likely to grow over the forecast period if the economy recovers post-pandemic
Fromage frais and quark are facing increased competition from other on-the-go snack options, particularly yoghurt over the forecast period
Other dairy sales likely to be supported by healthier variants over the forecast period

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 Sales of Cream by Type: % Value 2015-2020 Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 43 Distribution of Other Dairy by Format: % Value 2015-2020 Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

Grocery store sales and e-commerce grow, while sales at convenience stores and forecourt retailers decline due to the pandemic in 2020
Yoghurt benefits from the health and wellness trend, as these products increases value share due to increased innovation in 2020
Tine remains dominant in yoghurt and sour milk products but continues to lose share and Q-Meieriene continues to perform well thanks to the growing popularity of skyr in 2020

RECOVERY AND OPPORTUNITIES

Yoghurt and sour milk products likely to grow sluggishly over the forecast period as consumers prioritise affordable products
Imported yoghurt likely to continue suffering from maturity over the forecast period
Sour milk likely to continue to struggle due to competition from yoghurt

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 52 Sales of Flavoured Yoghurt by Flavour: Rankings 2015-2020 Table 53 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 54 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 55 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 59 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Closures and COVID-19 measures decrease packaged food demands; summer sales better than expected Strong interplay between retail and foodservice limits COVID-19 damage to major suppliers Foodservice players put eco-friendly measures in place, to fight back against food waste
Consumer Foodservice
Outlets suffer through temporary closures; independents and chains set to continue to appeal through opposing offerings Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice Online ordering and third party delivery companies shake up consumer foodservice
Category Data
Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024 Table 60 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 61 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 62 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 63 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 64 Sales of Packaged Food by Category: Volume 2015-2020 Table 65 Sales of Packaged Food by Category: Value 2015-2020 Table 66 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 67 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 68 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 69 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 70 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 71 Penetration of Private Label by Category: % Value 2015-2020 Table 72 Distribution of Packaged Food by Format: % Value 2015-2020 Table 73 Distribution of Packaged Food by Format and Category: % Value 2020 Table 74 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 76 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 77 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 1 Research Sources
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Dairy research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page