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Dairy in Singapore

September 2020

During the recent pandemic, food websites all around the world saw a surge in home baking content. With more time spent at home, consumers have been trying out new recipes, in line with the trend of bringing foodservice experiences into the home, with more and more people recreating dishes that they normally consume outside. This has resulted in strong demand for kitchen and baking ingredients, thus boosting sales of dairy products such as butter and cheese.

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Overview:

Understand the latest market trends and future growth opportunities for the Dairy industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Dairy industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Dairy in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Dairy in Singapore?
  • Which are the leading brands in Dairy in Singapore?
  • How are products distributed in Dairy in Singapore?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Dairy?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Dairy in Singapore - Category analysis

Butter and Spreads

KEY DATA FINDINGS

2020 IMPACT

Lockdown encourages consumers to stay home and cook more elaborate meals
Brands focus on attracting consumers towards margarine and spreads
Strong brand awareness key to success of SCS within butter

RECOVERY AND OPPORTUNITIES

New imported brands continue attract curious consumers
Rising health awareness to boost demand for butter with pure and natural image
Producers forced to change offerings in response to ban on hydrogenated oils

CATEGORY DATA

Table 1 Sales of Butter and Spreads by Category: Volume 2015-2020 Table 2 Sales of Butter and Spreads by Category: Value 2015-2020 Table 3 Sales of Butter and Spreads by Category: % Volume Growth 2015-2020 Table 4 Sales of Butter and Spreads by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Butter and Spreads: % Value 2016-2020 Table 6 LBN Brand Shares of Butter and Spreads: % Value 2017-2020 Table 7 Distribution of Butter and Spreads by Format: % Value 2015-2020 Table 8 Forecast Sales of Butter and Spreads by Category: Volume 2020-2025 Table 9 Forecast Sales of Butter and Spreads by Category: Value 2020-2025 Table 10 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Butter and Spreads by Category: % Value Growth 2020-2025

Cheese

KEY DATA FINDINGS

2020 IMPACT

Demand for cheese supported by rise in popularity of home cooking during lockdown
Focus on raising consumer awareness of different types of cheese
Smaller brands continue to put pressure on leading producers

RECOVERY AND OPPORTUNITIES

Rising consumer health awareness to drive demand for new plant based options
New innovative advertising in response to lockdown
Premiumisation trend to continue driving unit price growth

CATEGORY DATA

Table 12 Sales of Cheese by Category: Volume 2015-2020 Table 13 Sales of Cheese by Category: Value 2015-2020 Table 14 Sales of Cheese by Category: % Volume Growth 2015-2020 Table 15 Sales of Cheese by Category: % Value Growth 2015-2020 Table 16 Sales of Spreadable Processed Cheese by Type: % Value 2015-2020 Table 17 Sales of Unprocessed Cheese by Type: % Value 2015-2020 Table 18 NBO Company Shares of Cheese: % Value 2016-2020 Table 19 LBN Brand Shares of Cheese: % Value 2017-2020 Table 20 Distribution of Cheese by Format: % Value 2015-2020 Table 21 Forecast Sales of Cheese by Category: Volume 2020-2025 Table 22 Forecast Sales of Cheese by Category: Value 2020-2025 Table 23 Forecast Sales of Cheese by Category: % Volume Growth 2020-2025 Table 24 Forecast Sales of Cheese by Category: % Value Growth 2020-2025

Drinking Milk Products

KEY DATA FINDINGS

2020 IMPACT

COVID-19 measures result in shift towards shelf-stable milk products
Rising consumer sophistication fuelling shift to alternatives such as goat milk
Meiji expands customer base with new product launches to become leading player

RECOVERY AND OPPORTUNITIES

New labelling regulations to impact development activity and brand image
Rising health consciousness boosting demand for milk alternatives
Growing focus on collaboration partnerships to boost distribution

CATEGORY DATA

Table 25 Sales of Drinking Milk Products by Category: Volume 2015-2020 Table 26 Sales of Drinking Milk Products by Category: Value 2015-2020 Table 27 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020 Table 28 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020 Table 29 NBO Company Shares of Drinking Milk Products: % Value 2016-2020 Table 30 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020 Table 31 Distribution of Drinking Milk Products by Format: % Value 2015-2020 Table 32 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025 Table 33 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025 Table 34 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025 Table 35 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Other Dairy

KEY DATA FINDINGS

2020 IMPACT

Rise in home cooking boosts demand for higher quality other dairy products
Government health campaigns limiting demand for condensed milk
Stagnation and strength of international brands represent major entry barriers

RECOVERY AND OPPORTUNITIES

Producers look to expand product offering in response to growing interest
Traditional low usage of cream remains barrier to growth
Growing offer of healthier alternatives to limit coffee whiteners sales

CATEGORY DATA

Table 36 Sales of Other Dairy by Category: Volume 2015-2020 Table 37 Sales of Other Dairy by Category: Value 2015-2020 Table 38 Sales of Other Dairy by Category: % Volume Growth 2015-2020 Table 39 Sales of Other Dairy by Category: % Value Growth 2015-2020 Table 40 Sales of Cream by Type: % Value 2015-2020 Table 41 NBO Company Shares of Other Dairy: % Value 2016-2020 Table 42 LBN Brand Shares of Other Dairy: % Value 2017-2020 Table 43 Distribution of Other Dairy by Format: % Value 2015-2020 Table 44 Forecast Sales of Other Dairy by Category: Volume 2020-2025 Table 45 Forecast Sales of Other Dairy by Category: Value 2020-2025 Table 46 Forecast Sales of Other Dairy by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Other Dairy by Category: % Value Growth 2020-2025

Yoghurt and Sour Milk Products

KEY DATA FINDINGS

2020 IMPACT

COVID-19 fuels interest in healthier drinking and high protein yoghurt
Foodservice exposure helps to boost brand awareness among consumers
Smaller innovative brands continue to put pressure on Yakult

RECOVERY AND OPPORTUNITIES

Introduction of new healthier brands to drive innovation over coming years
Major dairy players widening product portfolios by entering yoghurt
E-commerce to continue gaining ground by offering convenience to consumers

CATEGORY DATA

Table 48 Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020 Table 49 Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020 Table 50 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020 Table 51 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2016-2020 Table 53 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2017-2020 Table 54 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2015-2020 Table 55 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2020-2025 Table 56 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2020-2025 Table 57 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2020-2025 Table 58 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2020-2025

Packaged Food in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for packaged food?

FOODSERVICE

Sales to Foodservice
Sales of packaged food to foodservice outlets negatively affected by COVID-19 Healthy plant-based protein becomes more popular as more products enter foodservice outlets Previously hyped bubble tea is here to stay
Consumer Foodservice
Third party food apps and in-house delivery services assist foodservice outlets in their survival during COVID-19 Hawker stalls’ digitalisation journey boosts growth during and beyond COVID-19 period Foodservice players heading towards sustainability Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025 Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Category Data
Table 59 Foodservice Sales of Packaged Food by Category: Volume 2015-2020 Table 60 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 61 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025 Table 62 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 63 Sales of Packaged Food by Category: Volume 2015-2020 Table 64 Sales of Packaged Food by Category: Value 2015-2020 Table 65 Sales of Packaged Food by Category: % Volume Growth 2015-2020 Table 66 Sales of Packaged Food by Category: % Value Growth 2015-2020 Table 67 GBO Company Shares of Packaged Food: % Value 2016-2020 Table 68 NBO Company Shares of Packaged Food: % Value 2016-2020 Table 69 LBN Brand Shares of Packaged Food: % Value 2017-2020 Table 70 Penetration of Private Label by Category: % Value 2015-2020 Table 71 Distribution of Packaged Food by Format: % Value 2015-2020 Table 72 Distribution of Packaged Food by Format and Category: % Value 2020 Table 73 Forecast Sales of Packaged Food by Category: Volume 2020-2025 Table 74 Forecast Sales of Packaged Food by Category: Value 2020-2025 Table 75 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025 Table 76 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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This report originates from Passport, our Dairy research and analysis database.

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